The Price Is Right
Ask most experienced direct marketers “What’s the best price to charge for my product,” and the answer will be: whatever the market will bear.
5 Mistakes That Threaten Your Liability Protection
You may know that doing business as a corporation or LLC can maximize your financial reward while minimizing your risk. What’s less well known is that many business owners lose this valuable protection each year by failing to follow a few basic rules and regulations.
Turn Your Faults into Assets
Basically, you take a problem with your product – in this case, slow service – and redefine it as a benefit for your customers.
Really Simple Set-Up for RSS Feeds
RSS delivers updates from your favorite newsletters and news websites into one place: your RSS feed reader. So, by getting set up to receive RSS feeds, you’ll spend less time looking for content and more time benefiting from it.
Is Your Client Relationship Worth a Cup of Coffee?
One of the great sales directors with whom I worked many years ago gave me a simple tip: “If you buy a client a cup of coffee, never, ever, ever ask for a receipt.”
The Sales Letter Length Debate Rages On
Michael Masterson tackled in his recent article, “How Long Should a Sales Letter Be?” You may have agreed with him that long copy wins – but not all of your fellow ETR readers did.
Loose Talk Costs
Loose talk in business may not be a life and death situation, but it, too, can be costly.
Get Off the Internet
If you’ve got an Internet business, I’ve got a secret to getting your business to leap forward: Get offline.
A Company’s Misstep Can Lead You to Profits
Starbucks (SBUX) CEO Howard Schultz recently announced that the company would start offering energy drinks in its stores. He also mentioned that Starbucks would be getting into the “health and wellness business.”
How to Use Video to Cash In On the Rapidly Changing World Wide Web
The rapid growth of high-speed Internet connections has given birth to one technology in particular that you need to be focused on: Video.
Don’t Trick Your Prospects: A Marketing Lesson From the Movies
The purpose of a great headline is to get your readers’ attention. And the purpose of the remainder of your sales letter is to get your readers to buy your product or service. But if there is a disconnect between what the copy promises and what the product delivers, you’re going to have dissatisfied customers who feel betrayed.
Using Automated Marketing to Profit in Today’s Real Estate Market
I’ve been investing in real estate for 20 years, and I’ve been able to make millions using many of those strategies to find potential deals. I’ve also used time-tested techniques borrowed from direct marketing.