Does Your E-Mail Inbox Need a 60-Second Cleansing?
It was a warm Friday morning in Kona, Hawaii… and there I was eating my breakfast with five of my friends, all members of the Transformation Leadership Council.
READ MORE2 Easy Ways to Get More of What You Want
Commenting on articles is a great way to congratulate an author on a great article… to point out any objections you have… to interact with other ETR readers… and to let us know which articles are most useful to you.
READ MOREThe Wrong Kind of Publicity
You’ve probably seen the Cash4Gold infomercials. You send in your old jewelry, and they cut you a check. But when one curious blogger tried it, he got back a third of the appraised value. He called to complain and get the jewelry back – and Cash4Gold quickly upped their offer.
READ MOREHow to Outsell Your Competition by Treating Your Customers Like Kings
Ask any soft-offer marketer and he’ll tell you: Promotions that create unrealistic expectations for the product invariably result in lower pay-up on the back end. Hard-offer marketers know that over-the-top promises result in much higher cancellation rates and much lower response to secondary sales and renewals.
READ MOREThe High-Speed, Low-Cost Catalyst
Time is your ally when you take action. But time is a two-sided coin. If you hesitate or procrastinate, time becomes your worst enemy. As a general rule, I assume that if I take action perceived problems will tend to disappear – and that the more I hesitate, the more time I give new obstacles to come on the scene.
READ MOREI’m looking for ways to supplement my primary income
I have a strong background in Corporate Finance, and I’m looking for ways to supplement my primary income or to transition into my own business. Most of your recommendations are for people with sales and marketing backgrounds. Do you have suggestions for someone with more quantitative skills and experience?”
READ MORETalking Trash About Customers
If you run a business where your employees interact with customers, clients, business partners, vendors, etc. (pretty much any business), you must have a zero-tolerance policy for “trash talking.” Employees should put on a public face when anyone outside the company is around. No gossiping, no insulting comments about former associates… nothing negative.
READ MOREProducts to Help You Start and Run an Internet Business
Thanks for the great question. I know that there is a lot of opportunity out there – and trying to figure out where to focus your learning can be a challenge.
READ MOREWhat the Latest Shift in Search Engine Rankings Means for Your Site
The world of search engine optimization (SEO) is in an uproar these days. If you have an Internet-based business, you need to know what’s going on – and how you can take advantage of it.
READ MOREBusiness “Don’ts” for Difficult Times
You can’t open a newspaper, flip on the television, or open an Internet page these days without seeing something about the current economic crisis.
READ MOREHarmless Pastime – or Insidious Time Suck?
Video games are big business. When a Sony Playstation comes out… when the Nintendo Wii was finally released… every time a new version of Halo hits the market… Video gaming makes national news.
READ MOREObtain the Rights to a Product With Little to No Money Upfront
Let’s say you come across a great product that you think will be a big seller. You could obtain the rights to market that product – and then license those rights to an experienced marketing company.
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