The #1 Cornerstone of Success
I’ve spent a lot of time in my life looking for something “better.” When I was a musician, I was “looking” for something better in the business world. When I was in the business world, I was “looking” for something better in the marketing world. In each subject area, I’d…
READ MOREWhen I Went to Vegas with James Bond
Are you old enough to remember Las Vegas? I’m not talking about today’s Las Vegas – tract homes thrown up like mud huts with tile roofs … traffic jams that rival those in New York, Chicago, and L.A. … and giant gaming corporations that are in total control of anything…
READ MORELooking For Lessons in All the Weird Places
Few musical artists have made more money or had as long a career as Jimmy Buffet. I went “undercover” at Jimmy’s concert this month to uncover his secrets for you. By 11:00 a.m. the parking lot was slammed. It was impossible to find a parking place … for an 8:00…
READ MOREHow to Become a Skilled Copywriter for Less
The fastest way to become a good copywriter is to write copy…period. Reading books, buying courses, and attending events can’t hurt but you won’t get good until you actually write copy. Think about it. You don’t become a good anything (golfer, basketball player, investor, etc) by reading books and going…
READ MORE3 Ways to Enter Your Customers Mind
How much would you pay to be able to read your prospect’s minds? To know what they are thinking, sense how your sales pitch is being perceived, have an insight into their buying signals and full access to their TRUE objections. We may not have the technology yet, but we…
READ MOREHow to Win a “David vs. Goliath” Battle
Once upon a time, there was a ferocious dinosaur known as Publishaurus rex who roamed the Earth, devouring everything in its path. Bookstores and authors were especially attractive prey for this carnivorous monster. While scientists believe that most dinosaurs disappeared as a result of some catastrophic natural disaster about 250…
READ MOREHow to Get Clients the Right Way
In a recent subscriber survey I conducted at ClientsSuck.net, 56.8% of the service providers surveyed cited “how to get clients” as the #1 challenge they face in their business. 34.7% of them said that the lack of “how to do it” marketing skill was the primary obstacle holding them back…
READ MOREThe Power of Mastery
I am about to tell you how to add $25,000.00, $50,000.00, maybe $100,00.00 a year to your yearly income – without spending even a penny more on advertising or marketing. One of my featured guest speakers at a past SuperConference was Michael Vance. Michael worked side–by–side with Walt Disney for…
READ MOREThe Truth About Your Mistakes
Talk about lucky. I shudder to think that but for the luck of the draw, I could have been born Garfield the Cat instead of a human being. I can’t tell you how happy I am that I have a human brain. Even more important, I have free will, and…
READ MOREIt Is Not The End of the World
With the global economy going to hell in a hand basket (AGAIN), people are scared … You see it in the “Occupy Movement” demonstrations taking place in various centers around the world. You see it in news reports about impending sovereign debt default in Greece, Spain, Portugal, Ireland, Italy and…
READ MOREHow to Be in the Top 5% of Your Industry
You’ve probably seen that bleak statistic before…. “50% of businesses fail within the first 5 years and 80% within the first 10 years.” A Google search will bring up reports hovering anywhere from 60%-90% fail rate in the first 5-10 years. Whatever the case…there are a lot of businesses that…
READ MOREThe Most Powerful Word in Advertising
The other day my cable company called to offer me two tickets to a special preview of the latest Sherlock Holmes movie. FREE. I wasn’t interested myself (this Sherlock wasn’t Basil Rathbone). But I knew my two boys would be. And the price was right. That evening, we were a…
READ MORE