The Easiest and Fastest Way to Transform Your Business
You can increase your profitability and competitive superiority dramatically by focusing on the highest-leverage-producing “drivers” of business growth. Last Wednesday, in Message #1261, I talked about one of these key drivers: your marketing. Today, let’s look at another one: your strategy. Because the easiest and fastest way to instantly transform…
How ‘Social Proof’ Can Increase Sales
Social proof increases sales by helping potential customers identify with others who have purchased your product or service, eliminating the risk.
The Greatest Upside Leverage Imaginable
Imagine if you could get any activity, any investment, any opportunity, and any effort of people or creative intellectual capital to produce for you — and your business — at a much higher, bigger, better, more profitable yield or result than it otherwise would. You will be able to do…
How to Use “Social Proof” to Increase Sales
When selling your product or service, you will find that many of your customers will worry that they might be making a mistake by buying it. Their fears usually have something to do with: * buying something that doesn’t work * buying something that is not very good * paying…
Stupid Employer Tricks
If I were doing this for David Letterman, my list of “Stupid Employer Tricks” would look something like this: #10: Pay as little as possible, irrespective of the employee’s loyalty. #9: Promote relatives; skip over veterans. #8: Micro-manage middle managers. #7: Avoid talking personally with your customers. #6: Fail to…
The One Common Secret of the Super Rich
It all began with a few tennis lessons . . . Frank McKinney arrived in Florida at the age of 20 with just a few dollars in his pocket. He went to work digging golf-course sand traps for $2 an hour at a local resort. When he learned that a…
How to be a Marketing Genius, Part II
Skilled marketers are consistently among the highest paid individuals in any industry. They earn high salaries, extraordinary bonuses, and the respect and admiration of colleagues and competitors. Marketers who master their trades are all but guaranteed a life of wealth, security, respect, and satisfaction. Today, I am going to show…
How to Be a Marketing Genius, Part 1
Of all the skills you can have — the ability to speak like Winston Churchill, to paint like Rembrandt, to calculate like Albert Einstein — none will help you achieve wealth as well as knowing how to sell things. Every private enterprise — every school, every art gallery, every restaurant,…
The Portability Niche
Interested in starting a $125 million company? How about one that sells $365 million a year in products? It’s not impossible. Just take an everyday product and change it in one simple way. Make it portable. That’s what General Mills did when they took ordinary yogurt, packaged it in a…
Bringing Home the Bacon (to Your Company)
If you want to make a super-high corporate income, you have to become a super-significant contributor to your company’s success. That means being an influential force in product creation, marketing, sales, or profit management. If your current job is outside any of these areas, you must either switch roles or…
How One Man Built a Multi-Million-Dollar Business
I met someone at ETR’s Wealth Club Bootcamp that rekindled my interest in niche marketing. His name is Matt Furey http://www.mattfurey.com. If you read martial arts magazines, you may recognize the name. His full-page ads are always in the ones that cover submission grappling and mixed martial arts. I love…
Why Are You Waiting for Someone Else to Inspire You?
I met Bella for the first time six years ago, while she was attending her first copywriting bootcamp (which, like ETR’s Wealth-Building Bootcamp, is now hosted every year by the Agora Learning Institute). She was an energetic, recently divorced, ambitious 36-year-old, bubbling with ideas. “This is the best conference I’ve…