Recent articles related to

Entrepreneurship

Recent articles related to

ENTREPRENEURSHIP

You’re In Charge – Now What?

By Mark Morgan Ford | 03/18/2005

You’ve been promoted to a new position that involves greater responsibility and a new group of employees. This is your big chance. What you do in your first 100 days can make you or break you, according to a new book called “You’re In Charge – Now What?” The book’s…

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Building Sales with Credit

By Paul Lawrence | 03/16/2005

A good way to increase sales – one that’s overlooked by many small businesses – is to extend credit to your customers. Unless they are very affluent, there’s a good chance your customers are concerned about cash flow. And that means they won’t make as many purchases as they want…

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Do You Have A Mentor? If Not, Here’s Why You Should

By Graham McGregor | 03/15/2005

A few years ago, I was selling training seminars to businesspeople. The company I was working for had distributors throughout the United States and Canada, and I was one of their first in another country. (In my case, New Zealand.) I had been in the business for around six months…

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Should a Business Be Run Like an Army?

By Mark Morgan Ford | 03/14/2005

“You make me look like the bad guy,” Carl told me. We were having drinks after a long day’s work. Although we implemented a strict rule against talking about work after work (and especially when drinking), we were drinking … so we ignored our rule. The problem, Carl explained, was…

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How To Get A Dream Job With The Best Firm In Your Business

By Charlie Byrne | 03/10/2005

What are your chances of landing a dream job that more than 1,000 other people have applied for? You’d expect them to be somewhere around 1 in 1,000, right? Or maybe a little better … depending on your personal confidence level. But just two months ago, Scott Lindley not only…

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The 4 Levels of Features and Benefits

By Bob Bly | 03/8/2005

You’ve heard it before: When advertising your product, stress benefits instead of features. But it’s a little more complicated than that. To be accurate, what you can say about your product doesn’t just fall into one of those two categories – features or benefits. Experienced marketers know that there are…

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Say It Ain’t So, Jose

By Robert Ringer | 03/5/2005

There’s no question that some people feel cheated by the likelihood that the home-run boom of the past decade in Major League Baseball has been, at least to some extent, a result of players using performance-enhancing substances. It appears, however, that these purist fans are in the minority when it…

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The Truth About Getting Rich

By Mark Morgan Ford | 03/4/2005

Here’s a truth about wealth building that some financial experts and government regulators don’t want you to know: You can’t get rich by scrimping and saving. Despite what so many books tell you, the “miracle” of compound interest works only for the very few – those rare birds who begin…

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When “Not Giving A Damn” Can Be Extremely Profitable

By Will Newman | 03/2/2005

One of the main lessons that AWAI, ETR, and other experts on direct marketing drive home is the importance of really knowing your potential customer or client (what we call “the prospect”) – almost like a close friend. Why? Because you can’t hope to be a top-flight copywriter or marketer…

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Reason or Gut Instinct: Which Rules?

By Mark Morgan Ford | 03/1/2005

REASON OR GUT INSTINCT — WHICH RULES?

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Profit and Purpose

By Mark Morgan Ford | 02/28/2005

Do you know exactly where your business will be in five years? Can you tell me its size? Its status? It’s production numbers and it’s profitability? Do you know what kind of good or evil it will be doing? And if you think you know, how can you be sure?…

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It’s Your Turn Now

By Charlie Byrne | 02/25/2005

It’s only 11:15 a.m. in the morning, but six people have already dropped by the ETR offices to meet with Michael Masterson. I’m not sure if they’re here for a quick business discussion or just to say “hello.” But I know the names and I recognize the faces. Another thing…

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