144 Ways to Save Time and Money
Decades ago, my mentor, Milt Pierce, wrote what became a long-running direct-mail package for Good Housekeeping. The envelope teaser copy: “144 Ways Good Housekeeping Can Save You Time and Money.” This package was unbeaten in the mail for over a quarter of a century. Why was it so successful? Back…
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How to Sell to the Small-Business Owner
Small-business owners are busy people.They may need your product or service, but they don’t have the time to think about it. Here’s how to sell to them.
READ MORECan Blogging Help You Market Your Product Online?
The theory is that if you are an information marketer – or if you publish information to establish your expertise in a niche industry or field – blogging can help raise awareness about your service/product and drive traffic to your website. But though I know plenty of online marketers who…
READ MOREMy 2 Top “Rules” for Marketing Copy
How do you convince your prospect to buy your product or service? Over the years, I’ve developed two “rules” for the marketing copy I write. Whether you’re writing the copy yourself or reviewing copy that someone else has written for you, make sure it abides by these rules. If it…
READ MOREEvent Promotion: A Great No-Capital-Required Business
I stood by the door in awe, watching the giant line of people waiting to buy tickets to a nationally recognized comedy club. It seemed like the line would never end, as one person after another handed over cash to see the show. Now, this may not seem like a…
READ MOREGive a Great Talk, Part 3
With my previous article for ETR, I thought I had covered everything you need to know to be a really terrific speaker. But when I showed it to Terry Smith, my ex-boss at Westinghouse and author of the classic book Making Successful Presentations, he suggested a few more tips for…
READ MOREThe Secret to One Superstore’s Success
There’s an old axiom about business that every successful entrepreneur comes to appreciate: “If it ain’t broke, don’t fix it.” Why, then, is Brad Anderson, CEO of Best Buy, fiddling with his $30 billion a year machine? Anderson believes that if your company ain’t broke, you should fix it anyway.…
READ MOREWho or What Makes the Best Tenant?
When you think of commercial property, you probably think of tall skyscrapers, office buildings, and warehouses. But what about large apartment complexes? If you ask any banker, he’ll tell you that a building with more than four units is considered a commercial property. If you ask any municipality regarding trash…
READ MOREGetting More Sales
Ask the right questions. That’s one of the techniques I mention in Power and Persuasion to get people to see things your way. In How to Become a Rainmaker, Jeffrey J. Fox applies the technique to several typical sales situations. See how many of the following questions you can adapt…
READ MOREA Charitable Foundation for Entrepreneurs?
Time magazine recently named Bill Gates one of its three “Persons of the Year” (along with his wife, Melinda, and rock star Bono). Queen Melinda was certainly deserving of her share of the honor, as she long ago demonstrated her enormous ability to marry well. And Bono appears not only…
READ MORESalespeople Who Don’t Sell
Recently when I was in Phoenix, I went to a cowboy boot store. To buy boots. I have a pair of ostrich boots I’ve had for quite a few years. Re-soled them a few times. They have a lot of miles on ’em, but I’m very reluctant to give them…
READ MOREBusiness at Warp Speed
If you can develop a product or service that sells well in Bangor , Maine … why couldn’t you also sell it in Toulouse , France or Bonne , Germany ? This is what BB did. Twelve years ago – when his publishing company was in the $30 million to…
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