Posts by Craig Ballantyne
QnA: Body fat testing and maintenance
With the 24-7 Fat Loss Workout release wrapping up I’ve finally been able to set aside some time to answer your questions on measuring and lose belly fat. A couple of these questions were posted in the 24-7 Fat Loss community: Question: How accurate are they and is there one modelne can recommend that provides…
Read MoreBodyweight Exercises
Discover a bodyweight exercise circuit workout from Certified Turbulence Trainer, Scott Rawcliffe. A lot of people think that bodyweight exercise is only for beginners or for the ladies. While neither is the case I know there are a bunch of guys out there that think “I wouldn’t be caught dead doing only bodyweight exercises.” While…
Read MoreThe Big Affiliate Question
The Catch-22 to making money online is this… If you don’t have affiliates, it’s tougher to make sales, but if you don’t have sales then it’s tough to convince affiliates to be your first affiliate. You’re stuck. The solution? Scheme up a great answer to this question and you’ll have all the affiliates and business…
Read MoreMetabolic Workouts QnA
Received dozens of questions overnight, so I want to get the latest updates on MRT – and the new MFF – workouts out to you. Question: You’ve talked about metabolic resistance training (MRT) a lot, but what are MCT and MFF workouts? – Adam Answer: The MCT is something that was inspired by a call…
Read MoreEverything You Do Takes You Here
A friend of mine in the fitness industry is a legendary Scottish personal trainer named Alwyn Cosgrove. He moved to New York in the 90’s, built up a large personal training business, met his wife, and moved to California to open a gym in 2000. He’s a real no-nonsense guy, and always learning and improving.…
Read MoreGet Out of Your Comfort Zone for Success
At the TT Summit I shared my Kekich Credo notes with all TT Trainers. It was a document I have been building up for over 4 years, with each credo being followed by my personal thoughts on how it relates to fat loss and business. The first credo may be the most important. It starts,…
Read MoreStorytelling for Fun and Profit
I’m at a Dan Kennedy seminar this weekend hanging out with my best Armenian friend, Pedros Cooleyann, and Kennedy can’t stop talking about the importance of stories. As he said last night, “In three weeks from now, you ain’t gonna remember the facts I give you up here, but you will still remember the stories…
Read MoreThe List You Need In Your Life
In the spring of 1999, when I was halfway through my Master’s degree, I started sending out my resume in an attempt to land my dream job. At that time in my life, it meant writing to the General Manager of every single team in the National Hockey League (NHL) because my number one career…
Read MoreThe Turbulence Dance
LOL – Check out this photo of me. I’m in a world of turbulence after a metabolic finisher from the new 24-7 Fat Loss program. These photos were taken seconds after finishing 8 rounds of Turbulence Training style 20-10 bodyweight squats…and that’s Chris Lopez, Certified Turbulence Trainer, laughing at me in the background. Now for…
Read MoreHot Buttons for Selling
One of my earliest mentors, Yanik Silver, once gave me a list of his 11 Hot Buttons For Selling. It’s one of the daily documents that I review everyday. Yanik’s tips will help you write better copy and email messages…in fact, I study one of these tips every morning and apply it to my copywriting…
Read MoreYou Need to Find These People
Imagine a beer commercial where old folks sat around in a nursing home drinking beer in their wheelchairs. Or a beer a commercial where soccer moms sat around drinking beer at child’s birthday. Obviously we’ll never see these commercials because the ads wouldn’t address the target market. Beer makers know who their audience is, and…
Read MorePart 2 of Your Life
For better or worse, many people attach a great deal of their personal identity to their career. Unfortunately, if they lose their job, this personal identification with their employment can dramatically increase the stress of an already traumatic experience. However, what really defines a person is not their job, but what they do if they…
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