My friend “Roy” is a talented businessman and — in most respects — a natural-born entrepreneur. He’s made several fortunes in his life, but he’s lost them too. As I write this, he is starting over again — for the fourth time. “My life has been a roller coaster,” he said to me over a [...]
By Michael Masterson | Fri, Feb 5, 2010
I’ve been working with our copywriters on a daily basis for about six months now. I have noticed that many of them make a lot of the same mistakes. Today, I will focus on one of them. I call it “Stealing the Thunder.” Here’s an example. The following is a lift note that was meant to lead [...]
By Jason Holland | Fri, Feb 5, 2010
I’m not going to say much about Michael Masterson’s essay today. In fact, Michael would be mad if I did. Read it and you’ll find out why. ————————————–Highly Recommended————————————– Recover $4,302 With Shocking Gas “Rebate” Plan The average U.S. household threw away $4,302 on gasoline in 2008 alone. But a handful of people have discovered a way to [...]
By Don Hauptman | Fri, Feb 5, 2010
Here’s another batch of amusing mistakes gleaned from the media, each followed by a mischievous retort. If you’ve ever committed an embarrassing linguistic error, it may be comforting to know that even professional journalists and their editors can be guilty of blunders and howlers. Warning: In some instances, you may have to read the passage carefully [...]
By Early To Rise | Thu, Feb 4, 2010
Palmary (PAL-muh-ree) — from the Latin for “deserving of the palm of victory” — means laudable or praiseworthy. Example (as used by Bob Bly today): “The desire to have a huge mailing list is a palmary goal but it is not necessary for success.”
By Dr. Al Sears | Thu, Feb 4, 2010
If you don’t have enough oxygen in your bloodstream, energy production drops, and your cells lose their ability to repair DNA. A low oxygen level in the cells — chronic hypoxia — is a cause of chronic disease, especially cancer. Unfortunately, in our modern world, this low oxygen state is very common. We are a nation [...]
By Jason Holland | Thu, Feb 4, 2010
I got an e-mail from an acquaintance the other day. She wasn’t making any money with her Web business, which is sort of an online shopping mall. And she wanted me to figure out why. (This happens a lot when people find out I work at Early to Rise.)
By Bob Bly | Thu, Feb 4, 2010
The most important piece of advice I ever give anyone — whether they are a copywriter, consultant, writer, Internet marketer, or retail merchant — is to specialize. Find an under-served niche that needs what you are selling… and become the leader in that space. When I give this advice, the other person invariably says, “I want to [...]
By Simon Jerdon | Wed, Feb 3, 2010
As a regular reader of ETR, I am frequently reminded of my own entrepreneurial adventures. The earliest involved my brother Leo. Our first moneymaking idea involved automobiles.
By Jason Holland | Wed, Feb 3, 2010
One of Michael Masterson’s guiding philosophies is Ready, Fire, Aim. In other words, don’t spend too much time preparing to launch a new business or product. Get it ready enough. And then out the door as quickly as possible. The market will tell you if you have a hit… a possible hit with a few [...]
By Michael Masterson | Sat, Feb 6, 2010
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