Listen For the “We”
Do your employees feel like they’re part of the team? Those who do are likely to make a vastly superior effort. The problem is, it’s not always easy to tell how people genuinely feel. But there is a very effective technique that can give you valuable insight.
READ MOREWhere Are the Superstar Employees Hiding?
Your business is growing rapidly. But you have trouble keeping up with ever-increasing orders, customer service is suffering… and you feel overwhelmed.
READ MOREHow to Double or Triple Your Brainpower Almost Immediately
In the past few months, I’ve rediscovered a powerful secret to making life better and easier. It’s something I’ve talked about in ETR before – because I’ve experienced it before.
But just recently, I proved to myself once again that this secret can help you double (at the very least) your brainpower. And you know what comes with having a more powerful brain…
READ MORER-E-S-P-E-C-T (Find Out What It Means to Me)
Everyone is feeling the effects of the most recent economic crisis. It does not matter if you are a business owner, a student, in middle management, or a stay-at-home parent. We are all worried.
READ MOREETR Insider Report: Should You Fire All Your Copywriters?
MaryEllen and Charlie got into an argument the other day. Now don’t get the wrong idea – no fists were flying. And, in fact, their discussion can help you become a better marketer. It could even win you some new customers… and more money for your bottom line.
READ MOREWhat Happens When Your Business Phone Rings?
Mission: Birthday cake. Requirements: Tasty and beautiful with fondant frosting. Turned out to be harder to locate than I expected. But along the way, I wound up with both a cake and a lesson in customer service.
READ MOREThe Power of Who You Know
“Allied Power Linking” is a powerful tool. But, as with any power, you have to use it carefully so it doesn’t backfire. Here are some tips to keep in mind when employing this technique.
READ MOREWhy “As Soon As Possible” Is a Stupid Request
Specifics can be truly powerful. They can help you:
READ MOREHow Restaurants Are Reacting to the Economy
“If you really want to be sure of that 7:30 p.m. table, ask for it with a French, Spanish, or Italian accent. It will brand you as a potentially bigger spender, the kind helping restaurants outlast a weak dollar and a wobbly Dow.”
READ MOREDress for Success?
My eighth-grade teacher was a tyrant. Seventh-graders shook in their proverbial boots knowing that they were about to face MISS ZIMMER…
READ MOREI just want a job I love… What should I do?
I am interested in copywriting, marketing, and product creation, but there is no such thing at my current company. I study copywriting and marketing on the side, and have made some money as a freelance copywriter, but I have serious doubts about my ability to do so over a long period of time. My attempts to market my services to high-dollar prospects has been met with silence, and people who do contact me are only concerned with how much – or, rather, how little – I charge
READ MOREIs Your Ego Bigger Than Your Skill Set?
Whether you are working in a corporate environment or on your own, you should always be building relationships. Relationships with your customers, your competitors, and certainly with your current and previous mentors. If you take these people for granted… and start putting yourself ahead of them… you’ll be burning valuable bridges. And doing that leads to the demise of any business.
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