How to Outsell Your Competition by Treating Your Customers Like Kings
Ask any soft-offer marketer and he’ll tell you: Promotions that create unrealistic expectations for the product invariably result in lower pay-up on the back end. Hard-offer marketers know that over-the-top promises result in much higher cancellation rates and much lower response to secondary sales and renewals.
READ MOREDo Your Personal Goals Take a Back Seat to Work?
Early in my career I became quite adept at setting a schedule for my workday and sticking to it. This “time tasking” made me very efficient and productive. But I had a heck of a time doing the same when it came to my personal and social goals. I was so involved in moving my business and financial goals forward, I simply ignored the rest. And because of that, I wasn’t making my time outside of work count for much of anything!
READ MORETalking Trash About Customers
If you run a business where your employees interact with customers, clients, business partners, vendors, etc. (pretty much any business), you must have a zero-tolerance policy for “trash talking.” Employees should put on a public face when anyone outside the company is around. No gossiping, no insulting comments about former associates… nothing negative.
READ MOREBusiness “Don’ts” for Difficult Times
You can’t open a newspaper, flip on the television, or open an Internet page these days without seeing something about the current economic crisis.
READ MOREWhat advice can you offer for better time management?
“I’m a college professor. As you might be aware, college teaching is a little different from other professions. What advice can you offer for better organization, time management, and the like?”
READ MOREThe Secret to Selling to Seniors
What do you know about marketing to the older generation? It might not be enough. Check this out:
READ MOREBlast Through 5 Roadblocks to Success
Following a proven goal-setting system can help you specify your objectives, measure your progress, and stay focused. But what do you do when you encounter roadblocks along the way? Today, I’m going to tell you exactly what I do to push through, jump over, toss aside, or take a detour away from five of my personal roadblocks in order to stay on track.
READ MOREWhen Being Assertive Goes Too Far
Confidently asking for what you want, holding others accountable when things go wrong, and not allowing yourself to be talked into making bad decisions are just a few examples of how being assertive can help you get things done.
READ MOREIs Your Marketing Plan All About Fun?
You (and your team) have looked at your products and have developed a plan for getting those products in front of your target market.
READ MOREEmployee Review Do’s and Don’ts
If you want your employees (and your company) to grow, you can help them excel by scheduling formal yearly performance reviews. You sit down with each employee, and take a comprehensive look at all the work they have done over the past year. You discuss how their skills have progressed, their biggest successes, where they need improvement, and their goals for the coming year.
READ MOREWhen Common Sense Gets in Your Way
When you’re at a crossroads in your career – when your heart tells you to go in one direction, but your family and friends are trying to convince you to take a more practical path – what do you do?
READ MOREWhy You Should You Take the Family on Your Next Business Trip
If your job or business requires you to travel frequently to meet with clients, attend conferences and seminars, or consult with business partners… it could be affecting your home life.
One way to tip your work/home balance back the other way is to bring your family with you on the road.
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