The Wall Street Journal Gets It Wrong
The Secrets of Marketing in a Web 2.0 World,” announced the front page of The Wall Street Journal business section. Sounded promising, so I took a gander. What I found left me scratching my head:
READ MOREAre You Asking Enough Questions?
Whether you’re intimidated by your boss, afraid to look dumb in front of a coworker, or embarrassed by your lack of knowledge, not asking questions can have serious consequences: failed plans, miscommunication, and stalled innovation.
READ MOREWhat? No E-Newsletter?
There are a number of business models for making money on the Internet. Of these, my favorite – and the one I recommend to those who want to sell information products, dietary supplements, or just about any other product online today – is the “Agora Model.”
READ MOREHow to Create a Perfectly Organized Office
What does your office say about you? That you are orderly and businesslike? Messy but creative? Hopelessly overwhelmed?
READ MOREHow to “Touch” Your Customers
Let’s face it. In today’s Internet world, it’s easy to stay in your hidey hole, avoid people, and just sit at your PC reading, writing, and thinking… which is what I’ve essentially designed my businesses to allow me to do! But the problem is that you become too isolated from the very people you are in business to serve.
READ MOREHow to Find the Jingle Bell Spirit
I used to gripe about the “inconvenience” of the holiday season. Too often, I felt that my work goals suffered because people I needed to get in touch with were simply not available. It sometimes seemed like everyone I wanted to talk to was taking a long lunch break to do Christmas shopping or had left work early to get ready for an office Christmas party.
READ MOREMaximizing Ad Swaps, Guest Editorials, and JV Opportunities
Now is a great time to look to your competition for opportunities to help grow your list and add extra revenues to your bottom line for little or no cost. For example, here at Early to Rise I just completed media buy (i.e., outside advertising purchasing) recommendations for all of…
READ MORERobert Ringer and The Great Bailout Stall
Robert Ringer addressed the recent rush of government bailouts in his article “The Great Bailout Stall.” His disparagement of the bailouts – and his own practical solution for America’s financial ills – got quite a response from ETR readers. Here are a few of their comments:
READ MOREThe Lesser of Two Evils
I’m sure you’ve been in a position – both in your personal and your business life – where you’ve had to persuade someone to make a decision that they were not really eager to make.
READ MOREThe Dangers of E-Mail, Part 1: The Angry E-Mail Effect
You open your inbox, and there it is … an e-mail, waiting patiently for you to read it and respond. A few seconds, a few quick keystrokes on your laptop, a click of the send button, and your response is shuttled instantaneously to its recipient.
READ MOREHow to Keep Your Promises
You put together a team of people to help you with preparations. And you interview a dozen more before choosing “Jeff” to handle all the event details. He makes a very compelling pitch. He knows the best audio-visual teams in town. He has contacts with the best caterers. And he knows the perfect designer to create your banners and signs and brochures.
READ MOREThe 5 Faces of Your Customer
One of the most profound business books I ever read was Permission Marketing by Seth Godin.
The ideas in the book were very innovative at the time. The Internet and e-mail marketing were still young, and, like the Wild Wild West, most marketers and business owners were still trying to “wrangle it in” and figure out how to leverage the Web’s possibilities… and, more important, turn those possibilities into profits.
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