A Naturally Good Conversation About the Mythology of Success
When we talk about business, Dr. Sears and I often discuss myths. Just as there are widespread myths about health among modern health professionals, there are also commonly held myths about business among successful executives. Popular myths can be destructive. In the world of medicine, they can put you in…
How to Write a Screenplay (With a Little Help From Your Friends)
We each have at least one good movie script in our memory banks. What’s yours? And why haven’t you written it? Many years ago, I promised a close friend I’d write a movie about something we’d done together – opening up a rock ‘n’ roll club on Long Island. Mike’s…
How to Launch a Profitable Email Publication
Several years ago, I was working on a second bottle of wine with a prominent sales pro. He blurted out something about “the formula” that Bill Ziff (of Ziff Davis fame) used to generate a billion-dollar publishing empire. I was new to advertising, and the notion of a “secret formula”…
In Marketing, Flattery Will Get You Everywhere
“Flattery will get you nowhere,” the saying goes. But actually, flattery can get you almost anywhere – especially in marketing. The reason: People want to feel good about themselves … and if you give your prospects a legitimate way to do that, you get their attention and make them receptive…
How to Roll Up a $10,000 Investment into a 7-Figure Portfolio
How to move up a $10,000 investment at the residential level up to a top-ranked competitor in the heavyweight division, building a 7-figure portfolio.
Inside the Box Part 2
How to Write and Publish a Best-Seller
Hey you! You with the interesting life! You’ve got a book in you – that you know. But how do you get it out, onto those frighteningly blank pages? And then, how do you put those pages together into a coherent (see “Word to the Wise,” below), fast-reading book? And…
Targeting Your Marketing Online
Some years ago, my wife and I were looking forward to our second annual deer hunt together. She had a deer hunting tag, and I was being cast in the role of pack mule. At 2 a.m. on the morning of the hunt, her new scope lay in its box…
Turn Your Best Customers Into Voluntary Sales Reps
Have you ever wished you could clone your best customers or clients – potentially doubling or tripling or quadrupling the number of people just like them who come through your door? The truth is, you can! I’m not talking about scientific cloning. (In spite of what’s going on with Scottish…
The Wealth Stealers Are At It Again
United Airlines screwed its employees out of their pensions. One of them, Ben Brice, expected to be getting $12,000 a month. After the company’s bankruptcy court ruling earlier this month, he’ll be lucky to get $2,000. This wasn’t the first and it won’t be the last time U.S. employees will…
How a Poker Tip Can Change Your Life
Nine months ago, I received a call from a good friend of mine that I met in college. My friend said, “Mike, you have to start playing poker. It’s just amazing. You can play with us next week at Frank’s house or just jump online and join a game. It’s…
The Holy Grail Revealed
The pretenders have been outed. It’s time for the Holy Grail of Investing to show itself. In past ETR messages, I’ve talked to you about bonds, mutual funds, ETFs, and dividend-paying stocks. They all have their pluses. But in the end, they’ve come up short… sabotaged by a limited upside…