How to Choose a Great Career
They say there are three critical decisions in life: 1. What you choose to do. 2. Who you choose to do it with. 3. And where you choose to do it. Today, we are going to talk about the first one: your career. Whether you’re just starting out or are…
READ MOREAnatomy of a Wholesale Flip
“I never lost money by turning a profit.” – Bernard Baruch The $53,849 is what I made on one house in July for three hours’ worth of my time. I found it through an advertisement, called the seller, signed the contract, and sold it within 20 minutes of taking possession. I…
READ MORE“Street Smart” Advertising for Small Businesses
Bill started a new tile-installation business. To increase sales, he decided to place a display ad in the local metropolitan paper. The cost was $1,200 a week. That was a lot of money for Bill, so he was reluctant to commit to running the ad for more than one week.…
READ MOREUse Preemptive Marketing to Make Customers Think of You First
“We cannot direct the wind, but we can adjust the sails.” – Bertha Calloway Preemptive marketing is the single most powerful technique anyone could ever use. Yet almost no one does! The first person in a field who uses it has an incredible advantage over all other competitors. And it’s…
READ MOREGive Uncle Sam the Boot
“The avoidance of taxes is the only intellectual pursuit that still carries any reward.” – John Maynard Keynes Imagine yourself in a Vegas casino with a pair of hot dice at the craps table. Nestled in front of you is $100,000 in chips, the towering stacks representing your winnings. Did…
READ MOREConfessions of a Mail-Order Rip-Off Artist
I have a confession to make. Although, as a businessman, I’m a direct marketer … …as a consumer, I make it a regular habit to rip off direct-marketing companies. And if you follow the advice I’m about to give you, you – as a consumer – can get some of…
READ MORECould Copywriting Be the Business of Your Dreams?
Have you ever dreamed of owning a lucrative business that lets you work anywhere you want – anytime you want – and gives you plenty of time off to travel, spend time with family and friends, or to pursue your hobbies? If so, direct-response copywriting could very well be the…
READ MOREEarly To Rise
Common sense would tell you that business expenses are the costs you incur to run your business – the money you must spend in order to make money. The IRS explains it this way: “To be deductible, a business expense must be both ordinary and necessary. An ordinary expense is…
READ MOREA Multi-Million-Dollar Lesson from a “Selling Machine”
I walked into the CEO’s office and said, “I will outsell your top car salesman in two months or less.” He looked at me with astonishment, grinned, and said, “You’re hired.” He went on to say, “I’ve been waiting for a kid like you to walk through my door for…
READ MOREShould You Borrow to Invest in Real Estate?
“Buying a home is usually a wise financial decision because it allows you to invest your hard-earned income in a real asset that builds equity.” – Lamar S. Smith SC, a good friend, has been reading what I’ve been saying in Automatic Wealth about investing in real estate. This morning,…
READ MOREIcy Hot – Oh What a Marketing Lesson
If you correctly identify your target audience, their buying cycle, and your own product, direct marketing can literally build a company out of practically nothing. I met a man once who owned a 100-year-old “very old-time” patent-medicine production company selling a hokey-sounding analgesic balm – a glob of gelatinous goop…
READ MOREMore Tools of “The Master of Persuasion”
“The best way to persuade people is with your ears – by listening to them.” – Dean Rusk Two businessmen, Mr. Wants and Mr. Needs, are competing for the same investment dollars of a potential investor. We’ll call her Mrs. Angel. Mr. Wants has a Monday morning meeting with Mrs.…
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