Become a More Powerful Leader
If you can learn to lead, you can conquer the world. You can accumulate wealth, amass power, and accomplish your most important goals. Today’s resolution is about becoming an effective leader – but not in the conventional sense (i.e. developing business management skills). I’d like to talk to you about…
READ MOREPrescription for Wealth Starts With a Financial Check-Up
Quick … what’s your favorite food? When is your birthday? Who won the World Series? What’s your personal net worth? Okay, so the first three were gimmes. But that last question wasn’t. And not knowing the answer to it can spell the difference between success and failure in the personal…
READ MOREHow I Bagged $5 Million for My Client in 5 Weeks
Several months ago, one of my favorite clients asked me to create a web-based promotion for a new investment advisory. The service would give daily mutual fund trading advice to investors for the princely sum of about $1,000 per year. By the time the dust had settled, we had generated…
READ MOREHow to “Test” Your USP
“Whenever an individual or a business decides that success has been attained, progress stops.” – Thomas J. Watson Jr. In Message #1532, I showed you how to create for your business a Unique Selling Proposition, or “USP” … a reason why customers should buy from YOU instead of from your…
READ MOREAbout Your Growth and Marketing Strategy
“A businessman seeks to remake some part of the world in his own image, and in doing so succeeds in proportion to his vision, creativity, flexibility, and intelligence.” – Dan Ferris Let’s begin with a business principal that is behind many – if not most – of America’s greatest fortunes.…
READ MOREAn Argument in Favor of Buying Chateaux – Or Anything Else
“The art of economics consists in looking not merely at the immediate but at the longer effects of any act or policy; it consists in tracing the consequences of that policy not merely for one group but for all groups.” – Henry Hazlitt Some of my friends have strong opinions…
READ MOREThe Worst Positioning Statement in the World: “We’re Better”
Here’s a trick question: What’s better – chopped liver or filet mignon? Most people answer “filet mignon.” But filet mignon isn’t better than chopped liver. Nor is chopped liver better than filet mignon. If you picked “filet mignon,” what you SHOULD have said is “I LIKE filet mignon better” ……
READ MOREWhen Word-of-Mouth Is No Longer Enough
“There are four ways, and only four ways, in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look, what we say, and how we say it.” – Dale Carnegie You’ve been lucky. Most of your customers or…
READ MOREHow to Become Wealthier Faster, Investing in Real Estate
While most investors concentrate on some aspect of single-family houses, I was always interested in apartment houses first, and then single-family homes as a means of getting more apartment houses. From the very beginning, I liked the idea that a group of people (the tenants in a building) would pool…
READ MOREHow to Compel Your Customers to Do Business With You
“A true friend is the greatest of all blessings, and that which we take the least care of all to acquire.” – Francois de la Rochefoucauld People need outside opinions. They need to be able to talk to somebody who really knows the score and understands the situation. They need…
READ MOREWhich Type of Business Is Right For You?
On Monday, I gave you some advice to help you choose a career. Today, I’m going to talk about something else that might help you make that decision. At the very least, I hope it gets you to think about jobs and careers in a new way. Whatever you intend…
READ MOREHow Much Leverage Should You Use for Your Real Estate Investments
ETR reader Steve M. recently wrote in to ask the following 2-part question: “I finished your Main Street Millionaire real estate program last year, recently purchased the IRA program, and have gained some great information to put to use. “I have two questions. First, could you send me a copy…
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