Exceeding Your Business’s Potential
Andrew Carnegie was one of the world’s wealthiest men. In 1901, his fortune was estimated at $480 million. That’s the equivalent of $10.8 billion in today’s dollars. As America’s dominant steel industrialist, Carnegie was considered to have a natural genius for business. Yet he claimed to know practically nothing about…
8 Resolution-Rescuing Strategies
Resolve comes easily on December 31st. But by April of the New Year, the resolutions made are in disarray, compromised, abandoned. And the resolute determination to make this year, finally, the year you stick to them, forgotten altogether. The point of this essay is not to make you feel guilty.…
Can You Write an Article Like This One?
Recently DD, a top copywriter, e-mailed me for some advice about writing articles as a self-marketing tool. “An editor has contacted me about doing an article,” wrote DD. “Seems like a good opportunity to generate some publicity for my product – and some nice credentials for myself. Do you have…
Tax Relief for everyone
“In America there are two tax systems; one for the informed and one for the uniformed. Both systems are legal.” – Justice Learned Hand Take a look at that quote at the top of this article. Wow! What a powerful statement – made many decades ago by one of America’s…
ETR Insider Report: Our First “Big Picture” Theory of Success
A colleague wrote suggesting that ETR might be more interesting if we tied the subjects of our articles to current events. “I just wondered whether you couldn’t make ETR more topical by using the news to establish context,” he wrote. “Ford announced another 10,000 jobs lost this year … and,…
A Tale of Two Cities: Bubbleville vs. Bargaintown
It was the best of times to buy real estate. It was the worst of times. First, the worst … In Oakland Park, Florida … not far from where I live … you can buy a 35-unit apartment building for $4.5 million. For that price – if you bought this…
Could You Be the Next Direct-Response Millionaire?
“Forget the lottery. Bet on yourself instead.” – – Brian Koslow Not long ago, eight lucky co-workers at a meat-packing plant in Nebraska came forward to claim the highest-ever winnings in the Powerball Lottery … a staggering $368 million. Three of the eight were immigrants who had came to America…
A $79 Investment That Can Make You Millions
About 25 years ago, my business partner and I started a private investment club for Americans who were interested in increasing and protecting their wealth by banding together and hiring dedicated experts to advise them on all sorts of international investment options. From day one, the club was successful. But…
Competing With Business Giants
I can’t sell my house if I can’t move my piano!” the man with swollen red eyes barked at MW. MW had been in the real estate business, selling houses successfully, for the last four years. He’d encountered many objections from possible clients. But never before had a piano been…
Bob’s Bad Week in Las Vegas
Bob came by Sunday to smoke a cigar. I asked him how his week in Las Vegas went. “I gave two speeches on Thursday,” he said. “The second one, I killed. But the first one – I don’t know. I was off.” I was surprised to hear Bob confess to…
Three Secrets to Business Success
The Internet has changed the way we do business. However, here’s something to keep in mind: The Internet is nothing but a medium (actually, a media toolbox). It is no more than that. It is not a panacea. Not an end-all-be-all for the entrepreneur seeking real, solid financial independence. There’s…
My Anti-Business-Card Approach to Self-Promotion
Michael Masterson has often pointed out in ETR how much of the conventional wisdom you read about business and entrepreneurship is pure nonsense. Much of this pap, as Michael has noted, is produced by misguided consultants, ignorant marketing advisors, and business journalists who have never run a successful business in…