Mining an Audience for “Back-End” Profits
“There is no such thing as ‘soft sell’ and ‘hard sell.’ There is only ‘smart sell’ and ‘stupid sell.’” – Charles Brower Would you believe it’s possible to make up to $30,000 an hour? Well, I attended a seminar a few months ago where I watched it being done. In…
READ MORE4 Facts Every Marketer Needs to Know About Refunds
“You may be deceived if you trust too much, but you will live in torment if you do not trust enough.” – Frank Crane Many marketers, both large and small (and I include myself among the latter) go bonkers when customers return products for a refund. As BK, an executive…
READ MORE5 Key Points to Consider Before Incorporating Your Business
“All men have equal rights to liberty, to their property, and to the protection of the laws.” – Voltaire Whether you’re a real estate investor, an independent contractor, or a small-business owner, you may want to consider establishing a corporation, a limited partnership, or a limited liability company (LLC). These…
READ MOREHow to Grow Your Business 500% in 5 Years
“For us, our most important stakeholder is not our stockholders, it is our customers. We’re in business to serve the needs and desires of our core customer base.” – John Mackey When you think about growing your business, you probably think about acquiring new customers. That is usually the right…
READ MOREOnline Market Testing That Can Save You Time and Money
“Marketing is not an event, but a process. … It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.” – Jay Conrad Levinson Here’s a way to test your…
READ MOREOwn an Income-Generating Building
“I don’t make deals for the money. I’ve got enough, much more than I’ll ever need. I do it to do it.” – Donald Trump The true goal of every real estate investor should be to create massive, passive income as soon as possible. “Passive income” means money that comes…
READ MOREHow to Make $8,700 a Month Selling Grass
“Buy land. They ain’t making any more of the stuff.” – Will Rogers One of the great things about rental property of any kind – apartments, office, industrial, or retail – is that, after you’ve built up your portfolio, there comes a point where you have thousands of dollars pouring…
READ MOREWhen Do You “Put the Meter Down”?
“My fee, if I select the subject, is $150; if your committee selects the subject, the charge is $250, but in either case the speech is the same.” – Oliver Wendell Holmes When you take a taxi, when do you expect the driver to put the meter down? When you…
READ MOREThe Dirty Truth About “Bounce-Back Entrepreneurs”
“An entrepreneur tends to bite off a little more than he can chew hoping he’ll quickly learn how to chew it.” – Roy Ash Colin Morris, like so many entrepreneurs I have met, is in the middle of a whirlwind of his own creation. He has plenty of ideas about…
READ MOREThe Desperate Entrepreneur
“Desperation is the raw material of drastic change. Only those who can leave behind everything they have ever believed in can hope to escape.” – William S. Burroughs “I have to make this business work.” That’s what Ryan, a desperate entrepreneur with a serious problem, said to me the other…
READ MOREThe Only Way to Absolutely, Positively De-Glitch Anything
“No one tests the depth of a river with two feet.” – African proverb My wife and I are lucky. Our small business has some great clients with whom we work on fun projects doing things we both love. Many of our clients have become trusted friends, and all our…
READ MOREWhat to Do When Tenders Rule the Day
“So long as new ideas are created, sales will continue to reach new highs.” – Charles Kettering A reader, MR from South Africa, wrote in to ask a question about marketing. He has a 13-person consulting company that provides engineering and agricultural advice to governmental and quasi-governmental agencies. They get…
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