The Easiest Way to Immediately Advance Your Career
Dear ETR Reader, Today, I’d like to tell you about the easiest way to immediately advance your career–no matter what field you work in. In fact, you could add anywhere from $25,000 to $50,000 to even $100,000 a year to your salary right now – and it wouldn’t involve changing…
READ MOREHow to Get the Most Out of ALL Your Employees
This is the four-step model I use to motivate my employees — everyone from the top on down — and maximize the productivity of the entire group: 1. Invest in your top performers. Spend time, money, and educational resources to locate, hire, train, and supply superstar employees. Don’t leave this…
READ MOREWhat My Dad Taught Me About Advertising
Here’s one advertising technique that may work for you. Ironically, I learned it from my dad. I say “ironically” because my father had no interest in advertising or marketing. His expertise was insurance. He was an insurance agent, and he knew the technical aspects of insurance inside and out. He…
READ MOREImagine How Much You Could Accomplish With No TV
“I find television very educating. Every time somebody turns on the set, I go into the other room and read a book.” – Groucho Marx I asked a few of my British clients how many hours of television they think Americans watch. “A good many more than we do,” one…
READ MOREThe Mysteries of Retirement
Even if you work long and hard enough to afford the standard vision of a “perfect” retirement, you will almost certainly be bored by it. (I know you don’t believe me, but I can show you plenty of evidence: testimonials by dozens of businessmen I’ve known who retired, found themselves…
READ MORETwo Ways to Get People to Return Your Calls — One of Them Works
Though the following two articles are aimed at salespeople, the advice given — on how to get people to return your calls — can be used by just about anyone. Problem is, one of them gives good advice . . . and the other doesn’t. Take a look to see…
READ MOREWhat Happened to Bruce: A Lesson I’d Like My Son To Learn
I’ve known Bruce since high school. His family and mine, both extra-large Irish-American clans, lived less than a mile apart. Although we ran with a gang of kids who seemed destined for questionable futures, Bruce and I always had the sense that we wanted more. We both went to college.…
READ MORENon-Profit Marketing Secrets of the World’s Greatest Fundraiser
An ETR reader recently wrote to us with this question: “I am working on increasing the success of a nonprofit American Cancer Society telethon in my hometown. I am hoping to use effective marketing to increase its profit and success, and I have a year to do so. As a…
READ MOREHow — and Why — to Do a Temporary Job Extremely Well
When Janet asked me for part-time work, I was ambivalent. On the one hand, I knew based on my previous experience with her that she would be helpful. She had been relentless at getting her work done, even if it meant rattling some cages. On the other hand, I was…
READ MOREWho Makes The Big Money?
You can live very well, and even become financially independent, by earning between $100,000 and $150,000 a year. So, how do you boost your income to that level? According to a CNN/Money series titled “Who Gets Paid Six Figures?”, the best-paid workers in the U.S. are CEOs of profitable businesses.…
READ MOREYour Hour-a-Day Fast Track to Success
What do the world’s richest man, Bill Gates (net worth $21 billion), Oracle founder Larry Ellison ($15 billion), and computer innovator Michael Dell ($11 billion) have in common? None of them has a college degree — which goes to show you that a college degree is not necessarily a prerequisite…
READ MOREMost of Your Employees Are Goofing Off
According to Curtis Coffman, author of the best-selling business book “First, Break All the Rules”, the best employees are the newbies, the fresh young things who haven’t yet had the time to become spoiled. The longer employees are with a company, claims Coffman, the worse they become. The numbers…
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