Investing in Your Own Business
Yesterday, I urged you to resolve to increase your family income by between 10% and 25% this year. The way you are going to do that is by developing a financially valuable skill — selling, marketing, or profit producing. That resolution, by the way, applies even if you are employed…
READ MOREPromise #3 for the New Year: To Put (or Keep) Something You’ve Always Wanted to Accomplish on Your List of New Year’s Resolutions
Surely you have a secret goal you’ve never accomplished. I’m not talking about some dream that involves luck (like winning the lottery) but an accomplishment of some kind — like writing a book or building a log cabin or learning to fly. Three years ago, when I first suggested that…
READ MOREHow To Come Up with Big Ideas That Will Make Your Business Succeed
If you want to be important to your business, take it upon yourself to try to figure out what your organization should be doing and where it should be heading. This is what good leaders do. And the fact that you are not the designated leader now shouldn’t stop you…
READ MORE12 Insider Secrets to Successful Interviews
Any article (or sales letter) that you write must have its fair share of facts. And that’s where interviews come in. So, today, let’s talk about how to conduct a really productive interview. Secret No. 1: Ask questions that require more than a “yes” or “no” answer. Though a “yes”…
READ MOREGetting Sick and Getting Ahead: Are They Related?
“I’ve used up all my sick time, so now I’m calling in dead.” – Author unknown A colleague of mine made an unannounced visit to one of his divisional profit centers, only to discover that the manager had been home “with a flu” for three days. “I could hardly contain…
READ MORETapping the Hidden Profit Center in Your Company: The “Business Within Your Business”
Your first business is your main one — the one you know you are in. Your second business is the one you automatically qualify to be in as a result of the knowledge you have to possess in order to deliver your main product or service. You can tap…
READ MOREAlways Overestimate The Time It Will Take To Complete A Project
Life is always more complicated than it seems like it should be. No matter how sure you are that you can get that report done by next Tuesday, something (or more likely, several things) will intervene to make Monday night a nightmare for you. Be smart. If you have the…
READ MORETwo Quick Formatting Tips That Will Boost Response To All Your Ads and Sales Letters
There are two things you must always remember when formatting your ads and sales letters: 1. Don’t end a page in your sales letter — or a column of copy in your ad — with a period. 2. Put a footer in the bottom right-hand corner of each of your…
READ MOREHow Hard Do You Have To Work…Really?
I grew up in a family of 10 people in a small house across the street from the railroad tracks. Every night for several years, I had the same dream: coming back to the schoolyard I played in, chauffeured in a stretch limousine, dressed in a white tuxedo, and carrying…
READ MORELet Your Great People Make Mistakes
CL and I were talking about GN. I had said that I thought he had great potential and could play a major role in her company. “Yes, but he’s got a lot to learn about marketing,” she said. “We are always arguing about how to price and position products.” She…
READ MOREHow Bad For Business Is A Negative Employee?
Can one rotten apple spoil your barrel? The answer depends on two things: how good that employee is at his job, and how good the rest of your group is. If the employee with the bad attitude is a weak performer, you should get rid of him right away. If…
READ MORESometimes, You’ve Got To Give Up On A Goal — Even Though It’s Easier To Keep On Going
If you really want to be successful in life, you must work long and hard in pursuit of your goals — but you must also be prepared to abandon a path in an instant the moment you discover it is leading you the wrong way. This is one of the…
READ MORE