An Opportunity to Make a Difference in Your Business Life
You may not know me – but I know YOU. I know that you’re a business owner, entrepreneur, or start-up entrepreneur who’s committed to making the absolute most of your business. That’s why I was so excited when Michael Masterson asked me if I’d be willing to share my business-building…
You’re In Charge – Now What?
You’ve been promoted to a new position that involves greater responsibility and a new group of employees. This is your big chance. What you do in your first 100 days can make you or break you, according to a new book called “You’re In Charge – Now What?” The book’s…
Do You Have A Mentor? If Not, Here’s Why You Should
A few years ago, I was selling training seminars to businesspeople. The company I was working for had distributors throughout the United States and Canada, and I was one of their first in another country. (In my case, New Zealand.) I had been in the business for around six months…
When “Not Giving A Damn” Can Be Extremely Profitable
One of the main lessons that AWAI, ETR, and other experts on direct marketing drive home is the importance of really knowing your potential customer or client (what we call “the prospect”) – almost like a close friend. Why? Because you can’t hope to be a top-flight copywriter or marketer…
Help Your Customers Get What They Want
One of the greatest secrets of success in selling is this one: “Show people what they want most, and they will move heaven and earth to get it.” In Frank Bettger’s wonderful book “How I Raised Myself From Failure to Success in Selling”, he gives a great example of how…
Go Ahead and Prove All the Naysayers Wrong!
I had the pleasure of being one of the speakers at the ETR Wealth Building Bootcamp this past October. I especially enjoyed spending time with so many motivated attendees who were clearly very serious about improving their lives. My presentation was “Keys to Building Wealth With a Small Business” —…
What My Speech Coach Taught Me About Success
I love writing ETR. And the larger its readership gets (420,000 now and counting), the better I like it. A growing audience means more income opportunities for the staff and a bigger theater to air my thoughts. Writing for a large group is exciting — but speaking to one fills…
Stealing Time For Yourself
“How many of you get up before six a.m.?” I asked the 80 people who came to last year’s Wealth Building Conference. Twenty-six hands went up — many more than I had expected. “And how many are up before seven?” Another 32. I suppose it shouldn’t have surprised me that…
To Discover Cutting-Edge Trends, Look for Signs of Unusual Activity
When you are taking a look at your competitors this year — and you should be doing this at least once a year — keep an eye out for signs of unusual activity. New marketing and product trends begin with little eruptions here and there. They are seldom widespread —…
Don’t Make Excuses . . . Just Apologize
Your customers are usually smarter than you think. Some of them are even smarter than you are. I used to work for a business that thought differently. When we created products, we thought, “Why kind of idiotic stuff will they fall for next?” When we wrote advertising copy, we always…
Recruiting Salespeople to Grow Your Microbusiness
It’s very exciting! You’ve just come up with a great idea for starting your own business. You’ve done the legwork, you’ve followed the advice in ETR’s Microbusiness Program to perfect your plans, and now you’re looking forward to having financial freedom in your not-too-distant future. But there’s just one hitch.…
Choosing The Bad Guy
To an outsider, it might have seemed a very easy choice. One candidate for the job of heading up the project was very professional, a tough negotiator, dogged, determined, and principled. The other candidate had a reputation for being tough on his employees, hiring his friends . . . and…