The Power of Personalized Gifts

The Power of Personalized Gifts

In Robert Cialdini’s classic book Influence: The Psychology of Persuasion, Cialdini reveals the six universal principles of persuasion. The first principle is Reciprocity. What a lot of people don’t know about this first principle is it extends beyond just giving in...
What People Want vs. What They Say (#1 sales lesson)

What People Want vs. What They Say (#1 sales lesson)

You say you want to be a millionaire. I say you’re lying. You say you want to lose 40lbs. I say you like being fat. You say you want to wake up early and have your daily routine dialed in. I call BS. What most people say they want is not what they actually want. In...
Change Your Business and Your Life (In One Day!)

Change Your Business and Your Life (In One Day!)

Be honest: how many times have you envisioned the career and life that you dream about, only to immediately talk yourself out of it? Maybe your objection was something like, “There are too many things I need to do to reach my dream! I’ll never get all that done! I’ll...
How to Write What You Don’t Know

How to Write What You Don’t Know

You’ve probably heard this old maxim before… write what you know. Great advice… Just not for copywriters, and you’ll see why in a second. Last night, I was re-listening to this interview Mike Dillard did with pro copywriter Craig Clemens. In the interview,...