Making Your First Sale Online

A pretty website is nice. But that’s not the key to success. Fancy graphics are fine, but don’t you dare sacrifice time better spent on your business just to get them. When you’re just getting started, there’s one thing you MUST focus on. Do...

Good Conversion Rate

Y’all are going to hate the answer I have for you, because really, there is NO answer. Yet this is a question I get all of the time. Frankly, I do NOT blame you for asking it. You’re curious, and a lot of people want to be reassured. But the truth, as it...

Marketing Lessons from Deadmau5

I follow 5 people on Twitter. Troy Aikman, my friend Brad, Matt Smith, Pete Tong, and Joel Zimmerman (aka, Deadmau5). That last guy’s name is pronounced Deadmouse. He has 5.8 million Facebook “Likes” and over 1.1 million Twitter followers. He’s...