There are dozens of tricks you can learn about business writing and, in particular, about writing a good memo. Here’s the one that I believe is the most important: Before you begin to write, ask yourself, “What is the single most important idea I want my reader to walk away with?”

Don’t let yourself come up with three or four (or a dozen) ideas. Just stick with that one. Write only what you need to convey that idea, and discard everything else.

If all the other things you want to say are important, you can save them for other memos. By sticking to one idea, your message will be much more powerful. People can’t usually remember more than one big idea at a time, anyway. So anything extra you put in will be lost.

—————————————————————————————————————————

Latest News

  • We’ve been working on a major project here at ETR. We’re not ready for the big reveal. But we can tell you it’s all about… you. We’re getting ready to reward our best customers in a big way. You’re going to get more advice. Premium-level products and services at deep discounts — or even free. Free passes to our conferences. And much more. Stay tuned for details.

—————————————————————————————————————————

“This really works.”

“Here’s my response to “Eat More … and Lose Weight?”

“This really works! I eat three eggs (organic, cage-free, omega-3) every morning. I put them in a paper cup to go, with a wedge of lo-fat cheese on top. This is so good. And if you eat it, you are not hungry at all or tempted by donuts or Halloween candy or any other nonsense. It’s awesome!

“I believe this has contributed to my recent loss of 22 pounds!

“Thank you! Love the newsletter!”

Ann-Marie Longanecker

[Ed. Note: Mark Morgan Ford was the creator of Early To Rise. In 2011, Mark retired from ETR and now writes the Palm Beach Letter. His advice, in our opinion, continues to get better and better with every essay, particularly in the controversial ones we have shared today. We encourage you to read everything you can that has been written by Mark.]

Mark Morgan Ford

Mark Morgan Ford was the creator of Early To Rise. In 2011, Mark retired from ETR and now writes the Wealth Builders Club. His advice, in our opinion, continues to get better and better with every essay, particularly in the controversial ones we have shared today. We encourage you to read everything you can that has been written by Mark.