The Cow in the Ditch
What do you do when you see a cow in a ditch? Well, first, you get it out. Next, you figure out how it got there in the first place. Then, you make darn sure it doesn’t fall into the ditch again.
READ MOREWhy You Should Be More Like a Drug Addict
As I explain in today’s essay, you can learn a lot about wealth building and success from your average junkie. Don’t believe me? Some of these guys make as much as $900 a day. What’s your typical payday? Also today, I explain why what you eat has a huge impact…
READ MOREEliminating the Weak End of Your Product Line
If you want to increase profits, trim low-profit-margin items from your product line. They are probably eating up limited and valuable resources that could be better used elsewhere.
READ MORE“Need to Tell” vs “Want to Tell”
In marketing copy, “need to know” info is the facts your prospect has to hear to help him make the decision to buy your product. But it’s often the “want to know” info that has more pulling power. By that I’m talking about things your prospect has an emotional interest…
READ MOREWhere Do I Find a Mentor?
ETR reader Kendra Pearsall is eager to find a mentor and/or business partner. But she works at home, alone. “How do I find someone to work with?” she asks. Kendra, there are plenty of ways to do it. The most important thing to know is this: Don’t look for a…
READ MOREHow to Write a Great Corporate Memo
There are dozens of tricks you can learn about business writing and, in particular, about writing a good memo. Here’s the one that I believe is the most important: Before you begin to write, ask yourself, “What is the single most important idea I want my reader to walk away…
READ MOREWhat’s Your Constraint?
The starting point of great success has always been the same. It is to dream big dreams. There is nothing more important than to begin by fantasizing about what you can become, have, and do. But there are obstacles along the way to achieving those dreams.
READ MOREAre Marketing Sea Changes Killing Your Response?
I’m so old, I’ll betcha my tie has gone in and out of style at least five times. Not that I pay much attention to such things, mind you. My professional life revolves around marketing trends. And there again, my advanced age means I’ve seen many promotional styles over the…
READ MOREThe 3 Essential Functions of Every Successful Business
What I am about to tell you is the most important thing you will ever hear about starting a business. (I have probably started more businesses than anyone I’ve ever met, so please forgive me for sounding like a know-it-all.) Ready? To start a business — any business — successfully,…
READ MOREYour Customers Don’t Want More Doom, They Want Room to Zoom!
For 30 years, I’ve been having the same conversation with my partners. The subject is: What do our customers want from us — doom or zoom? Do they want more news about how bad the economy is? Or how clumsy and/or corrupt the government is when it tries to “help”?…
READ MOREWish I Knew Then What I Know Now
In today’s essay, I pass along a bit of brilliance from Dan Kennedy. It helped me understand why, for example, harping on our lousy economy can be hurtful to your advertising. After that, I explain why budgeting is no way to save money, where I get some of my best…
READ MOREToo Old to Keep Trying?
Several weeks ago, I told you about a guy I met at Joe’s cigar bar. He was 54, out of a job, and ready to give up. He was too old to start over, he claimed. Death is inevitable, I told him. But aging is mostly a state of mind.…
READ MORE