Promote Your Business in Subtle Ways When You Make A Presentation
Whenever you give a talk at an association meeting or a meeting of any other business group, your presentation should be 100% useful information — with not one word of self-promotion. “But then how do I get business if I don’t talk about my product or service?” you may…
READ MOREThe Secret of Transubstantiation, Part 1
“No idea is so outlandish that it should not be considered with a searching but at the same time a steady eye.” If you take the time to “get” the marketing secret I’m going to tell you about today — the way I got it years ago — it could…
READ MOREMake Your Mission Statement Simple, Straightforward, And Easy To Understand
Does your company’s mission statement look something like this?: “We work toward harnessing niches and strategizing our effort-intensive infomediaries.” Or this?: “Our obligation is to work to revolutionize our solutions and tirelessly embrace synergies to enable us skillfully aggregate supply-chains.” These gobbledygook examples come to us courtesy of nonsense.sourceforge.net, the…
READ MOREWhat My Dad Taught Me About Advertising
Here’s one advertising technique that may work for you. Ironically, I learned it from my dad. I say “ironically” because my father had no interest in advertising or marketing. His expertise was insurance. He was an insurance agent, and he knew the technical aspects of insurance inside and out. He…
READ MORESo You Want To Be Wealthy? How Wealthy?
I once heard wealth defined as “stored value.” That made sense to me. You are wealthy in something if you have a plentiful supply of it — enough to enjoy now and a sufficient reserve to take care of future needs. I like that definition because it emphasizes storage. Having…
READ MOREWill You Be Protected When The Real-Estate Bubble Bursts?
I love investing in real estate. It’s a fair amount of work, but I enjoy just about every aspect of it. I’ve been fortunate enough to realize triple-digit profits on properties several times in under a year — as the result of leveraged appreciation, net rents, and amortization. On other…
READ MOREHow to Get the Most Out of Your “Apprentices”
I don’t have a TV set, but I have seen several episodes of “The Apprentice.” And that was enough for me to form some opinions. Here’s what I think: Bill, the guy Trump picked, was the hands-down winner in the leadership category. He wasn’t the brightest or most talented of…
READ MOREBusiness Is Business — Even If It’s “Not for Profit”
In the Frank Capra film “Mr. Deeds Goes to Town”, Gary Cooper plays Longfellow Deeds, a humble small-town man who comes into a fortune. Deeds has aspirations of giving away a large part of his money to charitable causes. But when he moves to the big city, he is stunned…
READ MOREWhy Direct Response PR Should Be Part of Your Marketing Plan
“Some are born great, some achieve greatness, and some hire public relations officers.” – Daniel J. Boorstin Janice, a freelance writer, had self-published a book on eating out and was trying to promote it . . . with little success. Then, out of the blue, she hit the jackpot: Oprah’s…
READ MOREWords of Wisdom from Donald Trump
While recently promoting his new book “How to Get Rich” in the New York Post, Donald Trump had these suggestions on how to get to the top in business — and stay there: 1. Dress for your culture. The way we dress says a lot about us — before we…
READ MOREThe Secret to Motivating Your Employees
In 30 years of managing employees, I’ve tried just about every motivational trick in the book. Some of the ideas I had the greatest faith in turned out to be very ineffective. Other ideas that I originally spurned were extremely powerful. Overall, here’s what I’ve observed: Mugs, T-shirts, inspirational posters,…
READ MOREWhat NOT To Do If You Want Your Business To Grow
“Create a work culture that values efficiency. Don’t glorify those who work 24/7.” That very questionable advice comes from The Organized Executive, a newsletter that is normally full of sound and often very good ideas. As an example, the newsletter tells about Robert Green, CEO for Ipswich Inc., who refuses…
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