How to Charm Anyone
“You know what charm is: a way of getting the answer ‘yes’ without having asked any clear question.” – Albert Camus Brian Tracy knows something about charm. Last year – in his first appearance as one of the speakers at our annual wealth-building conference – he charmed his audience with…
A 5-Minute Method to Double Your Ad Response
“Writing headlines is a specialty. There are outstanding writers who will tell you they couldn’t write a headline to save their lives.” – Bill Walsh If you’re like me, you can’t check your mail or log onto your e-mail without seeing a slew of messages trying to sell you. A…
Howand Why to Sell High-Priced Products
I’ve sold everything from $17 e-books to $14,500 “Apprentice Programs” and lots in between. My most recent high-end product is a $7,995/month program for cosmetic surgeons. I really love to sell high-priced products … and you’ll see why in a moment. Higher Prices Means You Need Fewer Customers First off,…
Practice Makes Perfect
Renato, one of my Jiu Jitsu instructors, has convinced me to get back into grappling in a kimono. “It will be hard at first,” he told me. “But after a few months, when you go back to fighting without the gi, your game will be better.” I know he’s right.…
How to Use the “Theoretical Identity
KS had been with our company for more than two years. She was talented and ambitious, and had made it clear that she hoped to advance. The problem was that she was also headstrong and impulsive. And this led her to make several rash decisions that were severely problematic –…
The Most Overlooked Small-Business Opportunity…
What’s the largest single segment of the economy that (up to this point) has virtually missed the Net? SERVICES! Yes, the service-selling opportunity is the most overlooked small-business opportunity on the Net. As a service seller, you could be a … personal trainer copywriter database programmer Japanese art specialist caterer…
What F. Scott Fitzgerald Can Teach You
F. Scott Fitzgerald, author of The Great Gatsby, was smart enough to understand and articulate one of the most powerful public relations (PR) techniques ever developed. The technique is “controversy” – getting attention for yourself, your business, or your product or service by focusing on an emotional, important, or timely…
How to Budget the Right (and Wrong) Way
Budget the right way by discovering what kind of budgeter you are (there are three kinds), and why you need 5 accounts to delegate funds correctly.
How to Do ALL the Market Research You Will Ever Need … Online
Once, I had to help a computer leasing company figure out what to emphasize in its marketing. Their marketing was targeted at resellers. The goal was to get the resellers to recommend the leasing company as a financing source. I didn’t know anything about computer resellers, and the only one…
What to Do After Your Next Seminar
When my friend Harry throws a party, he does it right. Great food, a kicking band, good whiskey, and hand-rolled cigars. Several days after the party, he sends out a thank-you note, along with a few photos to remind you what a good time you had. It’s good manners to…
Leadership Technique: Get Your Best Employees to Welcome Change
Every growing business can stimulate and reward new ideas by sponsoring brainstorming retreats away from the office. Finding a tranquil, neutral location where a half-dozen of your best people can interact with thinkers and prodders from other industries is a good way to start. Don’t try to run these meetings…
144 Ways to Save Time and Money
Decades ago, my mentor, Milt Pierce, wrote what became a long-running direct-mail package for Good Housekeeping. The envelope teaser copy: “144 Ways Good Housekeeping Can Save You Time and Money.” This package was unbeaten in the mail for over a quarter of a century. Why was it so successful? Back…