How to Stay Motivated

How to Stay Motivated

In yesterday’s essay we talked about the three big emotions driving sales: 1.     Positive Expectancy 2.     Pain 3.     Urgency What your customers say they want (money, health, happiness), is not always what they actually want. Most of the time your customers are...
What People Want vs. What They Say (#1 sales lesson)

What People Want vs. What They Say (#1 sales lesson)

You say you want to be a millionaire. I say you’re lying. You say you want to lose 40lbs. I say you like being fat. You say you want to wake up early and have your daily routine dialed in. I call BS. What most people say they want is not what they actually want. In...