The Power of Personalized Gifts

The Power of Personalized Gifts

In Robert Cialdini’s classic book Influence: The Psychology of Persuasion, Cialdini reveals the six universal principles of persuasion. The first principle is Reciprocity. What a lot of people don’t know about this first principle is it extends beyond just giving in...
How to Stay Motivated

How to Stay Motivated

In yesterday’s essay we talked about the three big emotions driving sales: 1.     Positive Expectancy 2.     Pain 3.     Urgency What your customers say they want (money, health, happiness), is not always what they actually want. Most of the time your customers are...