Awesome Avocados: the Versatile Fruit (Recipes Included)
The avocado fruit is so incredibly versatile. If I could choose only one source of fat for the rest of my life it would have to be avocado. Not only are avocados adaptable in a hundred different ways, they are delicious and unbelievably beneficial to health. Avocados...
How to Stay Motivated
In yesterday’s essay we talked about the three big emotions driving sales: 1. Positive Expectancy 2. Pain 3. Urgency What your customers say they want (money, health, happiness), is not always what they actually want. Most of the time your customers are...
Using the 5/25 Rule to Learn to Say ‘No’
When I was 12 I was obsessed with a book on my parents’ shelf. “Don’t Say Yes When You Want to Say No”. A pop psychology book from the 70’s all about sex. I would pretend to be sick. Stay home from school. Read the book over and over again, fascinated by the stories....
What People Want vs. What They Say (#1 sales lesson)
You say you want to be a millionaire. I say you’re lying. You say you want to lose 40lbs. I say you like being fat. You say you want to wake up early and have your daily routine dialed in. I call BS. What most people say they want is not what they actually want. In...
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