July, 2010

5 Days’ Superstars

I want to tell you about something a lot of people would find really boring…

Until you had to live without it.

It’s a completely invisible “Alpha Metal” found in everything from car engines, pipelines, air tanks, power tools… even your kitchen sink!

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The Death of Direct Mail

A while back, my Australian partner Malcolm Auld sent me a piece by a marketing expert named Tom Evans, which stated that “direct mail for customer acquisition is dead.” You should still put your money into direct marketing, said Tom — but do it online.

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