I love telling this story about the power of the deadline.

It takes place in Toronto back when I was living there in 2008, and years before I was able to take over Early To Rise. At the time I was focused on building my online fitness business, Turbulence Training. For months I had been procrastinating on filming my Turbulence Training Certification. I was embarrassed and felt like a bit of a hypocrite.

One day I realized enough was enough and decided to do something drastic. I picked up the phone, called a local hotel, and put down a non-refundable $500 deposit on a conference room. Then I called a videographer and hired them —- at a non-refundable rate of $1000.

Now I was locked and loaded.

By doing that, I forced myself to do the necessary preparation, and nailed it. The filming went great.

Everyone struggles with getting some tasks done. Even me. Heck, especially me. So you’re not alone.

Now I want to carry on with an action plan for you. This is EXACTLY what I’d do if I was just getting started with an online business and wanted to earn a few dollars on the side. In fact, it’s exactly what I did when I still had a full-time J-O-B back in the beginning of 2006. This formula helped me make thousands of dollars in just a few weeks and allowed me to QUIT my job that summer!

As long as you have an email list of 100 subscribers or more, you can use this action plan to put money in the bank.


Here we go…

Step #1 – Set aside 20-30 minutes to plan out your next 12 months.

Step #2 – List every special event (your birthday, your kid’s birthdays, anniversary of when you launched your product or website, etc.

Heck, you can even make-up or hijack a holiday, like I do with Ballantyne’s Day every year. (Wait, what do you mean you call it Valentine’s Day?)

Step #3 – Plan out a product promotion around each one of those events

Step #4 – Go through every month of the year and look for ways to connect regular holidays to potential promos

Step #5 – In addition to planning your own promotions, make room for affiliate product promotions using this rule:

After you promote your own product, look for a complementary affiliate product to promote within 14 days.

Step #6 – After those two promotions, focus your energy on traffic getting strategies (SEO, Facebook Ads, Video marketing, etc.) and build your list.

Step #7 – Every time you DOUBLE your list size, promote your main product again (adding new bonuses each time to build your product library, if possible).

Step #8 – Do another complementary affiliate product promotion.

NOTE: It goes without saying, of course, that every one of your products and the affiliate products that you promote is of the highest quality. You never promote something just for the sake of promoting. You must only provide your clients with products that will add value to their lives.

Step #9 – List every single source of traffic that you can work on, as well as every affiliate you should be trying to get, and finally, every affiliate product that you can promote.

Step #10 – Return to traffic generation and list building. And keep going through the “Traffic-Promo-Affiliate” cycle.

This money-making plan is simple and doesn’t require you betting a ton of money on Facebook ads or other trickery. But this plan works. Guaranteed.

Take 30 minutes today to do this exercise and you’ll find a way to boost your income by 10-20% per month!

I do this all the time and it works really, really, really well.

So simple, yet so effective.

But if you want even faster results, then you need our NEW online business building course. It’s a Step-By-Step 6-Figure Product Launch Blueprint.

Get the 6-Figure Product Launch Blueprint here (sale ends soon!)

Craig Ballantyne

Craig Ballantyne is the author of The Perfect Day Formula: How to Own the Day and Control Your Life. Craig has been a contributor to Men's Health magazine for over 17 years. Today he teaches his gift to high-performing entrepreneurs how to squeeze more out of their days, increase their income, and make more quality time for their families in his Perfect Life Workshop and Work-Life Mastery programs. Craig used his own advice to overcome crippling anxiety attacks in 2006, and he'll teach you his 5 Pillars of Success so you can increase your income, decrease your work time, and live the life of your dreams. Learn more about Craig at craigballantyne.com

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