“Your ETR newsletter is great – but it seems to be for earners and those that are employed. My husband and I are starting again now, as our business has just failed. We have 6-10 months of rent left and 3 small children.
Strength and muscle mass are two of the most important components for healthy living in older folks. If you don’t have strength, every activity is going to be harder than it should be. So you’ll be happy to know that there are two nutritional supplements that can help you build strength, no matter how old you are.
I love the movie business. (You already know that from reading some of my articles in past issues of ETR.) I’ve even produced a feature film. So I happen to know a few people in the “biz.” And a recent encounter reminded of a powerful persuasion technique that can apply to almost any situation.
Economists really stink at predicting one of the most important events they track: Recessions. A recent study of 60 recessions that hit various countries in the 1990s found that only 3 percent of “consensus forecasts” (as they’re known in financial circles) made by groups of economists correctly predicted one of those recessions a year in advance. And when they did see one coming, they underestimated its severity by a long shot.
If you’re like most business owners just starting out with a brand-new website, you want to know the fastest and cheapest way to drive targeted traffic to it. Worried ETR readers frequently write to us with this concern. “I need traffic and sales now!” they say. “Help!”
“The article ‘How a Google AdWords Campaign Can Help You Rev Up Your Sales‘ by Alexis Siemon was an eye opener for me. The two sentences ’Google isn’t the king for nothing. Appease the king and he’ll share his gold.‘ jarred my senses, and have been indelibly fused upon my business brain. I took that advice, and have been enjoying a 30 percent increase in my sales ever since. THANK YOU.
So you’ve put together a super product. And you’ve got a stellar copywriter who’s selling the pants off of it. And your marketing team is sending the ad copy to millions of subscribers to e-newsletters everywhere. But when the results come in, your big campaign has been a big flop.
“I am the caregiver of my 80-year-old father. He is diabetic, hypertensive, and experiences dementia, a symptom of his Alzheimer’s.
“My dad is on multiple medications. I carefully plan his meals, but, depending upon his mood, he does not always eat properly or get the rest he needs. So he is typically grouchy, uncooperative, and combative when he wakes up in the morning, late in the evening, and occasionally throughout the day. Also, he is so boring and sedentary that his behavior can be unduly stressful and alienating for me. Moreover, he gives me the impression that he has lost the will to live.