How to Get Noticed

There was a shipping box sitting on my desk when I came into my office this morning. It had a handwritten label on it addressed to me, care of Early to Rise. The return address was for a man from Montana – someone I didn’t know. If it were a letter, it...

Avoiding Sticker Shock

When you reveal your price to your customer and she’s flabbergasted because it’s so high – that’s “sticker shock.” And it greatly reduces your chances of closing the sale. If your customer immediately protests “I could never...
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