Posts by Author

Yanik Silver

Posts by Author

Yanik Silver

Are You Suffering from ICLMB Syndrome?

By Yanik Silver | 07/17/2009

Too many entrepreneurs and business owners seem to believe that they cannot leave their office – even for a few days of fun in the sun – without things getting off track. I call this “I Can’t Leave My Business” syndrome. If that’s the way you feel, you either have…

READ MORE

Could Today Be Your Personal Independence Day?

By Yanik Silver | 07/1/2009

July 4th is the day for all Americans to celebrate their independence. But what does “independence day” – mean for you personally? My father reminds me that July 3, 1976 was his “independence day,” since that’s the day my family came to the United States from Russia.

READ MORE

3 Inside Secrets of Internet Success

By Yanik Silver | 05/13/2009

In a few short months, I was able to achieve the ultimate Internet “fantasy” of making a lot of money from a simple (almost primitive) website that ran virtually on autopilot. Starting from scratch, I banked over $51,351.94 in my first 6.5 months online, just working part-time out of the corner of my living room.

READ MORE

4 More Ways to Turbocharge Your Writing

By Yanik Silver | 02/20/2009

Sales copy can make or break your marketing campaign. That’s why it’s so important to ensure that it is as strong and persuasive as possible.

READ MORE

4 Simple Ways to Turbocharge Your Writing

By Yanik Silver | 01/30/2009

I’m going to share a bit of the information that I first taught at my $3,495 per person copywriting workshop. This subject is something I have not seen anyone else tackle in full. So if you are interested in making your sales copywriting (actually, any writing) work harder for you – pay attention!

READ MORE

The Loneliest Lemonade Stand

By Yanik Silver | 12/31/2008

Last summer, my neighbor’s 10-year-old son, Spencer, set up a lemonade stand in front of his house. We live in an area with little car or foot traffic. While it’s great for letting kids play outside – it’s not so good for a budding lemonade tycoon.

READ MORE

An Important Marketing Lesson From a Hot Dog Stand

By Yanik Silver | 12/1/2008

While in Chicago few weeks ago, I stumbled across a marketing lesson in the strangest of places: the Wiener’s Circle in Lincoln Park.

Wiener’s Circle is a hot dog stand that’s normal during the day but gets wild at night. It’s utter chaos. The gals behind the counter harass and crack jokes at their customers’ expense. Give it to them, and they’ll give it right back five times as hard. I couldn’t stop laughing. If you don’t know what to expect, you’ll be shocked by what you hear. (Look them up on Yelp.com or YouTube.com for the scoop.)

READ MORE

The “Hidden” Hot Button to Getting More Prospects to Say YES!

By Yanik Silver | 11/29/2008

Many buying decisions are made in response to an emotional trigger. So whenever you buy something, it’s always a good idea to step back and see if you can figure out what the emotional trigger was that motivated you to do it. Because if something works on you, there’s a good chance it will work on your customers, too.

READ MORE

5 Ways to Make Hard Decisions a Little Easier

By Yanik Silver | 09/3/2008

Yesterday, my wife Missy woke up with her stomach in knots. Clara, the woman who’d been cleaning our house for the past two years, was becoming more and more unreliable. Sometimes she called to say she’d be late – but sometimes she just didn’t show up at all. Not only that, but she was doing a terrible job.

READ MORE

An Instant (and Overlooked) Income Producer

By Yanik Silver | 06/10/2008

Here’s a profitable idea that you should immediately put into action. If you don’t, hold a mirror up to your face to see if you fog it. The technique? After every single transaction on your website (i.e., opt-in, registration, or purchase), you should be controlling where your customer goes next.…

READ MORE

Creating Your Site’s Personality to Turbo-Charge Sales

By Yanik Silver | 03/21/2008

Most people’s websites are B-O-R-I-N-G! I’m talking zzzzzzzzz city! That’s no way to distinguish yourself in a competitive market. If you want people to remember your site and keep coming back to it again and again, it has to project a unique personality. Two of my favorite examples: Demotivation.com and…

READ MORE