Yanik Silver is an established internet marketing expert, having been in business online since 1998. He has numerous internet products to his name, including Instant Internet Profits, Internet Marketing Lab, 21 Mind Motivators, Instant Sales Letters, Million Dollar Emails, Autoresponder Magic, and Instant Marketing Toolbox. Yanik has a Bachelor’s Degree in Marketing from the University of Maryland. He is also a frequent guest speaker at internet marketing seminars.
July 4th is the day for all Americans to celebrate their independence. But what does “independence day” – mean for you personally? My father reminds me that July 3, 1976 was his “independence day,” since that’s the day my family came to the United States from Russia.
In a few short months, I was able to achieve the ultimate Internet “fantasy” of making a lot of money from a simple (almost primitive) website that ran virtually on autopilot. Starting from scratch, I banked over $51,351.94 in my first 6.5 months online, just working part-time out of the corner of my living room.
Sales copy can make or break your marketing campaign. That’s why it’s so important to ensure that it is as strong and persuasive as possible.
Last summer, my neighbor’s 10-year-old son, Spencer, set up a lemonade stand in front of his house. We live in an area with little car or foot traffic. While it’s great for letting kids play outside – it’s not so good for a budding lemonade tycoon.
While in Chicago few weeks ago, I stumbled across a marketing lesson in the strangest of places: the Wiener’s Circle in Lincoln Park.
Wiener’s Circle is a hot dog stand that’s normal during the day but gets wild at night. It’s utter chaos. The gals behind the counter harass and crack jokes at their customers’ expense. Give it to them, and they’ll give it right back five times as hard. I couldn’t stop laughing. If you don’t know what to expect, you’ll be shocked by what you hear. (Look them up on Yelp.com or YouTube.com for the scoop.)
Many buying decisions are made in response to an emotional trigger. So whenever you buy something, it’s always a good idea to step back and see if you can figure out what the emotional trigger was that motivated you to do it. Because if something works on you, there’s a good chance it will work on your customers, too.