In a few short months, I was able to achieve the ultimate Internet “fantasy” of making a lot of money from a simple (almost primitive) website that ran virtually on autopilot. Starting from scratch, I banked over $51,351.94 in my first 6.5 months online, just working part-time out of the corner of my living room.
I was 31 years old, and already on track to pull in six figures a year.
How did I go from a standing start to banking mega profits?
I did it with what I consider to be three inner secrets to Internet success. It has nothing to do with search engines or pay-per-click ads or any of the tactical stuff. It’s all about stuff that goes on in your head.
• Secret #1: Have “Cheerful Expectancy”
One of my main mentors was Earl Nightingale, who passed away several years ago. In his programs, he talks about having “cheerful expectancy.”
There’s a big difference between cheerful expectancy and hoping or wishing something is going to happen. When you have cheerful expectancy, you know it’s going to occur. And that doesn’t come from being a “Pollyanna” or looking at the world through rose-colored glasses.
It comes from having knowledge. And you get that knowledge by studying your field, whether it’s Internet marketing or neurology – by completely immersing yourself in it.
I learned from Earl Nightingale that if you want to be an expert on any subject, you have to spend at least an hour a day reading up on it. Knowledge gives you the confidence to have that positive expectancy. Your expectations determine your results.
• Secret #2: Do One Proactive Thing Every Day
You don’t need to do 100 things a day to be successful as an Internet marketer. Just do one proactive thing. By laying one little brick at a time, you will eventually build a big wall.
Don’t tell yourself, “Oh, I need to do e-zine ads and free-for-alls and pay-per-click search engines – and I need to do all this other stuff too!”
Don’t overwhelm yourself. Just relax.
Make a commitment to do one proactive thing a day, no matter what. Even if you’re dead tired and worked a 14-hour day – come home and mail one letter or send out one joint venture proposal. I’m telling you, these little actions will have an immense impact.
One of my apprentices – Peter W. from the UK – is a perfect example of how powerful this can be. Peter was an Internet newbie and he also had a full-time job, so he was slow to get started. However, he took my advice and managed to do one proactive thing every single day. Whether it was something small (like writing one auto-responder message) or big (like writing 50 headlines), Peter was moving ahead. And, not surprisingly, he completed his first online project before most of my other apprentices.
• Secret #3: Make Quick Decisions
A lot of people have trouble making a decision. They don’t like to do it, because it cuts off their other options. Frankly, that’s the point. You want to cut off your other options so you’re forced to move forward. It can motivate you like nothing else.
And something magical seems to happen when you make a decision. I don’t understand it and I can’t explain it. But when you set your mind to do something, all of a sudden you meet people who can help you get to where you want to go. It’s like once a decision has been made, your mind gets tuned into it and all kinds of “freaky” coincidences start occurring.
Don’t be afraid of making the wrong decision – just make a decision. If you make a mistake, who cares? What you want to do is get all your mistakes out of the way, learn from them, and move on. Don’t be afraid of failure. Fail quickly. That will speed up the time it takes you to succeed.
(Michael Masterson calls this the Secret of Accelerated Failure.)
That’s a great thing about being an Internet marketer. You can test your idea and find out if it’s going to work right away – in days instead of months. Sometimes hours. If it doesn’t work, you say “Next!” If it does work, you keep on making it better.
As Michael Masterson says, “Ready, Fire, Aim!”
That’s what I did with our first product, InstantSalesLetters.com. I got it to the point where it was good enough to test. I quickly found out that, yes, there was a market for it, that I could sell it. And then I kept adding to it and making it better.
If you want to be a successful online marketer, that’s what you have to do.
- Expect that it will eventually happen.
- Do at least one thing every day to get your first product idea ready to test.
- When you’re ready, don’t hesitate. Make the decision and get it out there. If it works, keep making it better. If it doesn’t work, fail quickly… and go on to your next idea.