Posts by Author

Paul Lawrence

Posts by Author

Paul Lawrence

how to raise capital for a small business

4 Dead Simple Steps to Raise Capital for Your Small Business Ventures

By Paul Lawrence | 04/24/2019

Raising Capital for Small Business Ventures can be tricky but do-able if you follow this method.

READ MORE

The All-Time Best Way to Get (and Keep) a Customer

By Paul Lawrence | 04/29/2014

If you can’t sell your product or service, you don’t have a business. Plain and simple. So, as Michael Masterson has said in ETR and in Ready, Fire, Aim, your primary concern has to be making sales.

READ MORE

$5,000 for an Afternoon Drive

By Paul Lawrence | 01/4/2010

“Sarah,” an interior designer for yachts, had just come back from a very successful business trip. Her boss, who never complimented her, was oozing with praise. She was so excited (and confident big money was coming her way) that she signed a lease on an expensive apartment.

READ MORE

The Best Way to Get Customers

By Paul Lawrence | 08/11/2009

My car was embarrassingly dirty. I had been too busy to take it in to be washed, let alone do it myself. So when I found a business card on my windshield for a car washing service, I was interested. I looked around the parking lot. Only dirty cars had…

READ MORE

Sit Back, Relax, and Let the Profit-Building Secrets Pile Up

By Paul Lawrence | 07/29/2009

The three grand I made almost instantly was just the beginning. You see, I’d taken advantage of a powerful strategy that many people overlook. It can result in immediate cost savings or an income boost. It can help generate continuous, long-term streams of cash. It can help you attract new…

READ MORE

How to Get an Office For Free

By Paul Lawrence | 07/24/2009

My friend George needed a good-sized space for his business – with a reception area, conference room, and a couple of offices. He didn’t want to shell out the money to buy or rent that much space. But he found a novel solution that got him what he needed… almost free…

READ MORE

Win People Over by Giving Them a “Superiority Complex”

By Paul Lawrence | 07/15/2009

“Actually, I’m a total weakling,” I told Bob. “I’ve got a lot in common with the guy in those classic bodybuilding ads who kept getting sand kicked in his face.” Bob had just commented on how I looked like I worked out a lot – and I sensed that, because…

READ MORE

Negotiate the Close

By Paul Lawrence | 06/23/2009

“If I can do that – get the contract signed by next week – can we lock up this deal right now?” I asked. “Yes, we can,” she answered.

READ MORE

The marketer’s Number One Priority

By Paul Lawrence | 06/23/2009

“If I can do that – get the contract signed by next week – can we lock up this deal right now?” I asked. “Yes, we can,” she answered. Because I asked that one question, a deal that we’d been negotiating for weeks was instantly done. It’s an old technique,…

READ MORE

Jump Into a TV Career With This Powerful Selling Tool

By Paul Lawrence | 06/20/2009

The low cost of producing reality shows, combined with their large audiences, equals big profits. According to The Wall Street Journal, each episode of UPN’s Top Model costs about $800,000. Meanwhile, the cost of an average scripted drama is in the range of $2 million.

READ MORE

Know What You’re Doing

By Paul Lawrence | 06/12/2009

When “Winston” asked me to help him promote one of his products, I agreed to mention it in my e-mail newsletter. I told him that all he needed to do was give me a coded link for his landing page. If you’re at all involved in marketing on the Internet,…

READ MORE

A Tried-and-True Recession-Busting Strategy for Winning Customers

By Paul Lawrence | 06/6/2009

No matter what kind of business you run, I have a secret that can help you make money even while the recession has your clients’ wallets shut tight.
To tell you the truth, this secret is a good way to make money any time.

READ MORE