Posts by Author
Paul Lawrence
Posts by Author
Paul Lawrence
4 Dead Simple Steps to Raise Capital for Your Small Business Ventures
Raising Capital for Small Business Ventures can be tricky but do-able if you follow this method.
READ MOREThe All-Time Best Way to Get (and Keep) a Customer
If you can’t sell your product or service, you don’t have a business. Plain and simple. So, as Michael Masterson has said in ETR and in Ready, Fire, Aim, your primary concern has to be making sales.
READ MORE$5,000 for an Afternoon Drive
“Sarah,” an interior designer for yachts, had just come back from a very successful business trip. Her boss, who never complimented her, was oozing with praise. She was so excited (and confident big money was coming her way) that she signed a lease on an expensive apartment.
READ MOREThe Best Way to Get Customers
My car was embarrassingly dirty. I had been too busy to take it in to be washed, let alone do it myself. So when I found a business card on my windshield for a car washing service, I was interested. I looked around the parking lot. Only dirty cars had…
READ MORESit Back, Relax, and Let the Profit-Building Secrets Pile Up
The three grand I made almost instantly was just the beginning. You see, I’d taken advantage of a powerful strategy that many people overlook. It can result in immediate cost savings or an income boost. It can help generate continuous, long-term streams of cash. It can help you attract new…
READ MOREHow to Get an Office For Free
My friend George needed a good-sized space for his business – with a reception area, conference room, and a couple of offices. He didn’t want to shell out the money to buy or rent that much space. But he found a novel solution that got him what he needed… almost free…
READ MOREWin People Over by Giving Them a “Superiority Complex”
“Actually, I’m a total weakling,” I told Bob. “I’ve got a lot in common with the guy in those classic bodybuilding ads who kept getting sand kicked in his face.” Bob had just commented on how I looked like I worked out a lot – and I sensed that, because…
READ MORENegotiate the Close
“If I can do that – get the contract signed by next week – can we lock up this deal right now?” I asked. “Yes, we can,” she answered.
READ MOREThe marketer’s Number One Priority
“If I can do that – get the contract signed by next week – can we lock up this deal right now?” I asked. “Yes, we can,” she answered. Because I asked that one question, a deal that we’d been negotiating for weeks was instantly done. It’s an old technique,…
READ MOREJump Into a TV Career With This Powerful Selling Tool
The low cost of producing reality shows, combined with their large audiences, equals big profits. According to The Wall Street Journal, each episode of UPN’s Top Model costs about $800,000. Meanwhile, the cost of an average scripted drama is in the range of $2 million.
READ MOREKnow What You’re Doing
When “Winston” asked me to help him promote one of his products, I agreed to mention it in my e-mail newsletter. I told him that all he needed to do was give me a coded link for his landing page. If you’re at all involved in marketing on the Internet,…
READ MOREA Tried-and-True Recession-Busting Strategy for Winning Customers
No matter what kind of business you run, I have a secret that can help you make money even while the recession has your clients’ wallets shut tight.
To tell you the truth, this secret is a good way to make money any time.