A few months ago, I thought I’d found a great new partner to promote one of my sideline businesses: The International Sketch Comedy Championships. Through a friend, I was introduced to a former “A list” actor. He’d had starring roles in some big hits 20 years ago. And I was sure his clout could help take the event to the next level.

Unfortunately and probably not uncommon in Hollywood, he bailed.

Nevertheless, I was sure my idea to find a partner with industry “mojo” was sound. So I advertised on a website for the entertainment business. Sure enough, I got a response from someone who owns a large comedy talent agency. He has many relationships with television networks and folks in the business. Our interests were a good fit. So I have a new partner. He has the connections to make my event bigger and better. And, most important, more profitable.

If you need a partner for a specific industry, a trade publication or website can be a great place to find them.

There are trade publications and websites for almost every industry and niche. Many of them offer some form of classified advertising. In my case, the posting was free. But if there is a charge, it will usually be minimal.

[Ed. Note: Paul Lawrence is the publisher of the “Street Smart Business” program. It’s packed with dozens and dozens of ideas to help the small businessperson succeed. For more info click right here.

Paul Lawrence

Paul Lawrence is an entrepreneur who has made his living starting and running a series of profitable businesses. One day while cleaning his mother's pool for a few extra bucks, it dawned on Paul that he could perhaps start his own pool cleaning business. He carefully employed all the marketing techniques that he had learned in school and designed his first flyer. Immediately the business took off and within a week, Paul had his own little business. He quickly expanded, hired employees and then eventually sold it some relatives who made well over $250,000 in the next year before they eventually sold it for a six figure profit. After finishing college, Paul did a brief stint in a management program for a national rental company, but he quickly realized that he was much happier running his own show. Paul left the rental company and launched one of the most financially successful independent ballroom dance instruction companies in the state of Florida where he received quite a bit of media attention for his revolutionary business practices that included front page features in the Life Style section of the Sun Sentinel, features in the Miami Herald, Boca News, Center Stage Entertainment and many others. With that business running profitably, Paul started several other businesses either individually or as partnerships that included a million dollar video production company, a mortgage brokerage, a home maintenance business, several mail order companies, a business consulting service among others.With a love of movies, Paul began to work at breaking into Hollywood as a screenwriter where he's beaten the odds by becoming a produced writer. He is a credited writer for the film CRUEL WORLD, starring Jaime Presley and Eddie Furlong and has signed a development deal for a national television series with one of the world's largest producers of television and films among his half a dozen sales and options of movie scripts he wrote. Paul is the creator of the Quick & Easy Microbusiness program.