Howie Jacobson is the author of the bestselling book AdWords for Dummies. As marketer Ken McCarthy said, "You couldn't have put your hands on information like this for less than $5,000."
Howie will show you - with amazing ease and insight - how to play Google like a violin, turning the sweet sound of clicks into clink. He has the brilliant ability to take a complete beginner and in almost no time flat, have them generating EXTREME amounts of traffic through Google AdWords - widely acknowledged as one of the Internet's quickest and easiest ways to make money (IF you know how to do it right).
Howie's marketing genius has made him the man other experts turn to when they need advice for quickly growing their - or a client's - business. But whether you're expert or beginner, you get everything in "plain English" that will keep you on the edge of your seat as you hear one money-making secret after another. Take a look at Howie's Pay Per Profits Advanced Insider Secrets.
Read Howie Jacobson's previous newsletter articles below:
A 50-year-old comedy and improv school/theater in Chicago called The Second City has produced an alumni list consisting of many of the world’s most talented and successful comics. A short list would include Tina Fey, John Belushi, Gilda Radner, Stephen Colbert, Steve Carrell, Amy Poehler, Mike Myers, Chris Farley, John Candy, Bill Murray, Dan Akroyd, Joan [...]
By Howie Jacobson | Tue, May 18, 2010
Google AdWords is nothing more or less than a medium for direct marketing. So every now and then, I put away my books about the latest online techniques and reach for the classic texts. Here's some of what you can learn from the old masters: There are three elements to any direct-marketing offer -- the offer itself, the creative, and the list.
By Howie Jacobson | Tue, Mar 9, 2010
This one time, in 1978, I tried to get a date for the 8th grade Valentine’s Day dance at my junior high school. Acting like the marketer I would become, I first selected my target market of girls I was interested in, based mainly on their demonstrated ability to spend 20 minutes in my company [...]
By Howie Jacobson | Thu, Jul 23, 2009
I just took my 2002 Prius to the local Toyota dealer here in North Carolina for its 100,000-mile servicing . Now I’m used to service stations and dealers in New Jersey, where standard operating procedure is to make customers guess where to park, what line to wait i n, and what those stains are [...]
By Howie Jacobson | Thu, Jul 16, 2009
This recession has revealed a psychological rift in the world’s consciousness. A lot of people are scared and angry. They’ve lost their jobs, their businesses, their insurance, and in some cases their self-worth. They feel victimized by events, by elites, and by entities. So they bob up and down, waiting to be rescued by a government [...]
By Howie Jacobson | Tue, Jul 14, 2009
Here’s something I discovered shortly after launching my business in 2001: Up to a point, customers don’t really mind when something goes wrong. What drives them batty is when they complain and nobody cares. And when you make it clear to everyone in your organization that listening to customers is the Number One job of your [...]
By Howie Jacobson | Thu, Jul 9, 2009
My buddy – author, CEO, and consultant Peter Bregman – recently wrote a commentary for CNN.com advising people to embrace the recession as a chance to reconfigure their careers to be in line with their passions. “Focus your time on what you’re truly passionate about,” he said. “Successful people are passionate, obsessed. And obsession isn’t motivated [...]
By Howie Jacobson | Tue, Jun 16, 2009
If you’re getting 20 leads a week now from AdWords, it’s hard to imagine what 200 leads a week would look like. From your current perspective, it would probably look just like 20, except 10 times more. But when volume and velocity and quality of traffic increase, lots of things change. Big time.
By Howie Jacobson | Fri, Jun 12, 2009
Your website visitors will convert – to buyers or subscribers – when they’re ready, willing, and able. And the usability testing and feedback gathering you do should give you an idea of which of those three factors will make the biggest difference. Ready: Are your visitors ready to take the action you want them to take? Do [...]
By Howie Jacobson | Tue, Jun 2, 2009
You know all about the value of testing your marketing copy, but are you doing it on your landing pages? Let’s talk about some tests you can run having to do with placement. Don’t worry about the copy at the moment. Just where things go on the page. First thing is to know what your visitors are [...]
By Howie Jacobson | Wed, Jun 22, 2011
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