Here’s another collection of errors I encountered recently in major publications: “[The scandal at Hewlett-Packard] has stunted a long search by HP’s employees for stability and pride at the patriarch of Silicon Valley companies.” A patriarch is defined literally as “a man who rules a family, clan, or tribe,” and, by extension, “the founder or original head [...]
By Glenn Fisher | Wed, Sep 15, 2010
Most marketing people will tell you that the key to any successful marketing campaign is "testing." True. But there's a little more to it...
By Early To Rise | Wed, Sep 15, 2010
Most marketing people will tell you that the key to any successful marketing campaign is "testing." True. But there's a little more to it...
By Early To Rise | Wed, Sep 15, 2010
To stonewall — a word borrowed from the game of cricket — is to intentionally obstruct, block, or hinder. Example (as used by James Surowiecki in The New Yorker): “Witness the popularity [on YouTube] of… Dave Carroll, whose guitar was broken by careless United Airlines luggage handlers and who wrote a song slamming uninterested flight attendants [...]
By Rich Schefren | Tue, Sep 14, 2010
I've been struggling with a single issue in my business for eons... Now don't go jumping to conclusions... It's nothing serious... In fact, in the grand scheme of things, it's quite insignificant.
By Early To Rise | Tue, Sep 14, 2010
I've been struggling with a single issue in my business for eons... Now don't go jumping to conclusions... It's nothing serious... In fact, in the grand scheme of things, it's quite insignificant.
By Early To Rise | Tue, Sep 14, 2010
Dipsomania (dip-suh-MAY-nee-uh) — from the Greek for “thirst” + “mania” — is alcoholism; a compulsive desire to drink. Example (a used by Joe Queenan in The New York Times): “[John] O’Hara’s fiction featured gangsters, barflies, bookies, murderers, floozies, two-timers, louses, dipsomaniacial doctors, craven adulterers, and all-purpose creeps. No American writer ever introduced fewer likable characters.”
By Early To Rise | Mon, Sep 13, 2010
Sometimes I wish I had gone into advertising instead of direct response marketing. I can see myself nestled in a posh Madison Avenue corner office, hauling down six figures a year, creating beer-swilling frogs, taco-eating Chihuahuas, and other madcap characters...
By Clayton Makepeace | Mon, Sep 13, 2010
Sometimes I wish I had gone into advertising instead of direct response marketing. I can see myself nestled in a posh Madison Avenue corner office, hauling down six figures a year, creating beer-swilling frogs, taco-eating Chihuahuas, and other madcap characters...
By Early To Rise | Mon, Sep 13, 2010
Pragmatic (prag-MAT-ik) — from the Greek — means matter-of-fact, concerned with practical matters. Example (as used by Clayton Makepeace today): “Ask a rational business owner, ‘Why advertise?’ — and he or she will say, ‘To sell more products.’ I mean — why else would a perfectly pragmatic businessperson voluntarily give money to an ad agency?”
By Don Hauptman | Thu, Sep 16, 2010
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