Archives | July, 2010

Your Next Vacation — Free

By Early To Rise | Tue, Jul 6, 2010

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In today's main essay, Liberty Street League expert contributor Matthew Adams writes about two of his lifelong passions: cruises and getting stuff for free.

Your Next Cruise — Free

By Matthew Adams | Tue, Jul 6, 2010

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"That's impossible. No one can cruise to those places for free!" My friend was astonished when I showed her several ways to get luxury cruises to Bermuda, the Caribbean, the Bahamas, or the Mediterranean absolutely free.

Today’s Words That Work: Fatuous

By Early To Rise | Tue, Jul 6, 2010

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Fatuous (FACH-oo-us) — from the Latin for “silly” — means foolish or inane, especially in an unconscious, complacent manner. Example (as used by Matthew Adams today): “Today, I’ll show you how [to go on luxury cruises for free]. And it has NOTHING to do with winning sweepstakes, contests, or sitting through [...]

Inner Guidance

By Early To Rise | Mon, Jul 5, 2010

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You've heard of Murphy's Law: Whatever can go wrong will go wrong. Well, there's a similar law. This one states that, left to themselves, things have a tendency to go from bad to worse. When something is making you unhappy,

Accessing Your Inner Guidance

By Brian Tracy | Mon, Jul 5, 2010

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You've heard of Murphy's Law: Whatever can go wrong will go wrong. Well, there's a similar law. This one states that, left to themselves, things have a tendency to go from bad to worse. When something is making you unhappy, for example -- for any reason -- the situation will tend to get worse rather than better.

Today’s Words That Work: Manque

By Early To Rise | Mon, Jul 5, 2010

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Manque (mahng-KAY) — from the French for “to lack” — means unfulfilled or frustrated in achieving a goal, especially because of circumstances or a character defect. Example (as used by Jan Stuart in a New York Times review of Claude & Camille by Stephanie Cowell): “Cowell portrays Camille Doncieux, the model for [...]

Did I Terrify People?

By Early To Rise | Thu, Jul 1, 2010

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I have always seen myself as a kindly, helpful soul -- but clearly my memory fails me. Back in my Ogilvy & Mather Direct days, people quickly turned their computer screens blank whenever I materialized in the creative department. Seems I had the nasty habit of reading the sales copy they were writing out loud and making derisive comments.

How to Evaluate Creative: A Checklist to Help You Produce Breakthrough Sales Copy

By Drayton Bird | Thu, Jul 1, 2010

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I have always seen myself as a kindly, helpful soul -- but clearly my memory fails me. Back in my Ogilvy & Mather Direct days, people quickly turned their computer screens blank whenever I materialized in the creative department. Seems I had the nasty habit of reading the sales copy they were writing out loud and making derisive comments.

The Language Perfectionist: Eschew Ambiguity

By Don Hauptman | Thu, Jul 1, 2010

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Here are four passages I encountered in newspapers. Observe how, in each case, poor wording creates an ambiguity that can lead the reader astray.

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