Life affords each of us an opportunity for adventure every day. Often, it is simply a matter of embracing the opportunity to advance a goal. Here’s an example of what I mean … For years, I traveled through the entire state of Florida by car for business. As you can imagine, driving to appointments became less than [...]
By Early To Rise | Wed, Sep 9, 2009
Someone who is crotchety (KROCH-ih-tee) is cranky, bad-tempered, or capriciously stubborn. The word is derived from “crotchet,” which once meant a fancy or whim. Example (as used by Bob Cox today): “There is nothing worse than going into a meeting tired and crotchety. I would rather not go at all.” [Ed. Note: Become a more persuasive writer [...]
By Alexander Green | Tue, Sep 8, 2009
I watched in horror as my 11-year-old daughter Hannah plunged 150 feet down Cheakamus Canyon toward the river raging below. My wife Karen and I had both tried to talk her out of it. But she wouldn’t be dissuaded. She wanted to jump. Of course, she was attached to a bungee cord, one that “exceeded Australian specifications” (whatever [...]
By Early To Rise | Tue, Sep 8, 2009
Burly (BUR-lee) — from the Old English for “noble” or “excellent” — means physically strong, muscular, and heavily built. Example (as used by Alex Green today): “I got the willies just looking down through the 300-foot span as we crossed it. This was a murderous height. It would have taken at least three burly men to [...]
By Michael Masterson | Mon, Sep 7, 2009
I just got back from a meeting my largest client held for its top brass. Although my role is to provide ideas, I take as many notes as the next guy. One good idea from anyone can mean millions in profits. I’ll be sharing some great business-building ideas with you in the coming weeks. Today, I want [...]
By Early To Rise | Mon, Sep 7, 2009
To bandy (BAN-dee) — from the name of a form of ice hockey — is to hit or toss a ball back and forth. We use the expression bandy about when referring to an exchange of words; a casual discussion. Example (as used by Michael Masterson today): “Keeping sales letters short is a ‘common sense’ idea [...]
By Bob Bly | Fri, Sep 4, 2009
Does the idea of selling information products on the Internet appeal to you? It does to GL, one of my subscribers. But she is hesitating about whether to even start. GL is worried that there are already more than enough people hawking e-books, DVDs, and courses on the Internet. “Isn’t the Internet already overcrowded with a million info [...]
By Early To Rise | Fri, Sep 4, 2009
Hawking — from the Middle English — is offering goods for sale in public. The word was originally connected with peddlers who aggressively sold their wares by going door to door or shouting in the street. Example (as used by Bob Bly today): “GL is worried that there are already more than enough people hawking e-books, [...]
By Will Newman | Thu, Sep 3, 2009
Most marketers look at a promotion with straight-line logic. They assume all prospects come into it through the headline. And they’re wrong. In fact, a well-planned, well-written promotion has five distinct ways to get prospects involved. These “gateways” are spread throughout the promotion. Each one is specifically designed to catch the interest of a different type [...]
By Early To Rise | Thu, Sep 3, 2009
Catholicity (kath-uh-LIS-ih-tee) — from the Greek for “universal” — is the quality of being all-inclusive. Example (as used by James Wolcott in Vanity Fair): “In my bohemian days … I owned a jukebox — a huge honker, a neon-trimmed sarcophagus — which I studiously stocked with 45s to showcase the catholicity of my pop sensibility … [...]
By Bob Cox | Wed, Sep 9, 2009
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