2008

The Loneliest Lemonade Stand

Last summer, my neighbor’s 10-year-old son, Spencer, set up a lemonade stand in front of his house. We live in an area with little car or foot traffic. While it’s great for letting kids play outside – it’s not so good for a budding lemonade tycoon.

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Improve Your Health in 2 Simple Steps

Considering the turmoil in the economy, I understand if your primary concerns are to protect your wealth, boost your earning power, and increase your financial independence. But if you want to achieve all of that (and certainly if you want to enjoy it), you must also focus on your health.

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Why Super Bowl Ads Don’t Work

Would you ever consider forking over millions of dollars for an advertisement that barely mentions your product? Of course not. But otherwise shrewd businesspeople do it all the time. The advertising channel we are talking about is television.

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Profits by Mail

It’s so irritating to pay a late fee when you return a rental movie a day (or 30 days) late. Was anyone else really trying to rent Gigli during the two extra days I held on to it? Not likely. So why should I pay a fine when the movie was just going to sit on a shelf?

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Now You Can Enjoy Your Chocolate Fix Even More…

Researchers at Johns Hopkins University in Baltimore, MD tested the effect of dark chocolate on platelet activity, C-reactive protein (CRP – an indicator of heart disease and stroke risk), and lipid profile in 28 healthy volunteers. For one week, the volunteers ate dark chocolate (providing 700 mg of flavonoids per day). At the end of that time, the researchers found that, on average, their LDL cholesterol (“bad” cholesterol) had fallen by 6 percent and their HDL cholesterol (“good” cholesterol) had increased by 9 percent. Their CRP levels, too, were reduced.

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Get Out There and Sell Yourself!

In tough economic times – like right now – you may have fewer new customers or your existing customers may be more cautious about spending. Worse, you may feel that there’s nothing you can do.

As unfair as it may seem, you’re on your own. Nobody is going to give you a bailout, nobody owes you a thing, and you have no right to anything except that which you create.

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The Tricky Tactics of the Pharmaceutical Industry

You may think you’re up on the latest health information. But even if you were to read all the thousands of medical journals out there, you probably wouldn’t be getting the whole story. Because when they are trying to get their studies published, drug companies are more likely to submit outcomes of those that favor benefits of the new drugs they are promoting.

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