What Business Owners Don’t Know About Price
What business owners don’t know about price would fill a shelf full of books. 1. For starters, they do not understand how elastic price is. Only a small percentage of buyers (of anything) base their decisions solely on getting the cheapest price. If most did, you’d see more Yugos on…
READ MOREThe Proof Is in the Promotion – or Should Be
Nowhere do some marketers think less like consumers than when it comes to proving the claims they make in their promotions. And to the reader, an outrageous claim that is not backed by one single iota of proof sticks out like a sore thumb. For instance, I was writing a…
READ MOREDoing Business Overseas: Is It For You?
If you like traveling, you should consider taking your business overseas. Working internationally has changed my life. An internationalized business provides you with all sorts of benefits – some personal, some business: A larger, overall market to sell your products to – which could lead to a bigger business. A…
READ MOREMake a Fortune by Learning From – or Teaching – Others
Looking to knock the ball out of the business park? All you need to do is start examining and evaluating and analyzing what other people – inside and outside of your industry – are doing. Then you borrow their better-performing processes that give you the best long-term success. I had…
READ MOREHow Mike Went From Rags to Riches
Mike raised a glass to toast everyone at the table. “Here’s to another year as successful as this one.” He was celebrating the fact that over the last year he’d made more money with his own business than he had in 10 years of working for someone else, and things…
READ MOREHow to Play (and Win) the Game of Making Money
If you want to make more money, there are two things you can do. The first thing you can do is learn new skills so you get paid more for the hours you work. One of the most valuable skills you can learn is the ability to sell and create…
READ MOREWhat Is With Our Advertising?
SCS, an avid ETR reader, challenged me about ETR’s advertising. “Not too long ago,” she wrote, “you made the statement that if it looks too good to be true, it probably is. So why do you have advertisements in your newsletter like this one: “7 Stocks That Could Turn $200…
READ MOREHow to Start an Internet Business
There has been so much written about how to start and run a profitable Internet business that you’d think the last thing the world needs is another “how to” on the subject. But we went ahead and developed our own program anyway. Why? Because almost everything that’s been written so…
READ MOREHow To “Work A Room”
There are tons of networking events to attend – too many, actually. Too many ways to meet people you’ll never see again, too many opportunities to collect a stack of business cards you’ll never look at again. But it’s well worth doing as much networking as you can, because you…
READ MOREThose Credit Card Blues
No doubt you’ve heard the refrain that all debt is bad. Economic experts say so all the time, using the most disapproving tone they can muster up to tell Americans not to accumulate debt. But as with most proclamations from so-called “experts,” the notion that all debt is bad is…
READ MORETell Your Customer What’s In It For Him
We’ve all been there. You walk into Big Box Electronics. Some young pup starts talking to you about the big-screen TVs you’re eyeing. He mentions scan rate. HD-grade 1280 x 720 pixel resolution. Lines per inch. You stand there and nod, furrow your brow at appropriate places, and do your…
READ MOREImprove Your sales by Asking for Referrals
We all know that if a client refers us to one of his associates or friends, we have a much higher probability of making a sale and doing business with that referral than if we had no introduction. In fact, it is up to 10 times easier to sell to…
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