My Anti-Business-Card Approach to Self-Promotion
Michael Masterson has often pointed out in ETR how much of the conventional wisdom you read about business and entrepreneurship is pure nonsense. Much of this pap, as Michael has noted, is produced by misguided consultants, ignorant marketing advisors, and business journalists who have never run a successful business in…
READ MOREBorrow Low, Deposit High
Had you invested $100,000 in a portfolio of Emerging Asian currencies in October 2005, you’d now be $75,000 richer. In March of this year, a mere 20 weeks later, your investment would have ballooned to $175,000. That’s a whopping return of 75%. It may be hard to believe, but this…
READ MOREMoney Madness
According to the February 13 issue of Newsweek, couples fight about money more than any other subject. The magazine didn’t cite a study. I suppose it’s one of those generally agreed upon “facts.” I don’t think K and I have ever fought about money. As far as I can tell…
READ MORESexuality in Business – One Woman’s View
Some women contend that any sideways glance by a male co-worker automatically diminishes their effectiveness on the job and their likelihood of advancement. While others worry that unless they can score a sideways glance, they’ll never get anywhere. In earlier messages, Michael Masterson advises women not to “use” our sexuality…
READ MOREHow Does Your Company Stack Up?
There are at least four critical aspects to any business – four areas of activity in which success and failure are worked out. 1. Product/Service Over the long haul, nothing matters more than the usefulness of your product. There are all kinds of products for all kinds of customers. Making…
READ MOREThe Gold Collar Worker
If you want to become wealthy, one thing is certain: You need to radically increase your income. Michael Masterson has said it before, and he spends a lot of time on this concept in Automatic Wealth. It’s that important. In short, it’s all about becoming a valuable employee – what…
READ MORECreating a Power-Packed Headline
Every part of your sales message is important. Your opening is crucial. Your presentation of product benefits … of proof and credibility elements … of the offer and premiums … of your guarantee … and of your closing “ask-for-the-sale” copy are all critical. But of all the things you do…
READ MOREBreaking the Money-Making Habit
Making money is habit-forming. That’s a good thing – because it makes it easier to keep working. But it’s a bad thing too – because it makes it harder to stop when you want to stop. What compounds the problem is that most people increase the cost of their lifestyles…
READ MOREA Growing Opportunity: Selling to Pet Parents
With BP’s two children off to work and college, she has directed her abundant love and energy to Zoey, a slightly overweight, nine-year-old golden retriever. “Zoey is just like a person,” BP told me. “Actually, he’s better than a person. I wish the people I know were as good as…
READ MORE“I remember the day I met Michael Masterson …”
I remember the day I met Michael Masterson for the first time. I was a young, rambunctious editor at the Taipan Research Department, not quite thirty. During my tenure, I had faced down a number of superiors, publishers, and consultants who had intended to meddle with what I considered “my…
READ MORECreative Financing for Aspiring Entrepreneurs
PS suddenly found himself with a great opportunity to get into the fish-wholesaling business. He had a friend who could supply him with the fresh fish on credit. And because PS was already working in a related field, he had a “built in” set of potential customers that he had…
READ MOREMaking Your Web Searches Smarter
Recently, The Wall Street Journal ran an article about “hidden features of Google and Yahoo engines” that make research on the Web faster, easier, and more rewarding. Neanderthal though I am with regard to technology, I was actually aware of several of them: Using two or three words instead of…
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