Leadership Technique: Get Your Best Employees to Welcome Change
Every growing business can stimulate and reward new ideas by sponsoring brainstorming retreats away from the office. Finding a tranquil, neutral location where a half-dozen of your best people can interact with thinkers and prodders from other industries is a good way to start. Don’t try to run these meetings…
READ MOREOwn This House Free and Clear
Recently, real estate prices in California reached such ridiculous heights that only 14 percent of the state’s population could afford a median-priced home. In Northern California, only 7 percent could. When the median is out of reach of the middle class, you’ve got a bubble. So what’s a lender to…
READ MORE144 Ways to Save Time and Money
Decades ago, my mentor, Milt Pierce, wrote what became a long-running direct-mail package for Good Housekeeping. The envelope teaser copy: “144 Ways Good Housekeeping Can Save You Time and Money.” This package was unbeaten in the mail for over a quarter of a century. Why was it so successful? Back…
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How to Sell to the Small-Business Owner
Small-business owners are busy people.They may need your product or service, but they don’t have the time to think about it. Here’s how to sell to them.
READ MORE4 More Legal Secrets
In my last Early to Rise article , I regaled you with a personal story about the potential scary legal issues that can crop up when you work for (or with) less-than-honest marketers. I also outlined the 3 “Golden Rules” that I always follow when working with my own clients.…
READ MOREDiversify Your Way to the Easy Life
With all the “bubble” talk, it seems the world has become fixated on the short-term aspects of real estate. Potential home buyers and investors are starting to sit on the sidelines, ready to ride out the storm that they fear is about to hit. I see two problems with that…
READ MORECan Blogging Help You Market Your Product Online?
The theory is that if you are an information marketer – or if you publish information to establish your expertise in a niche industry or field – blogging can help raise awareness about your service/product and drive traffic to your website. But though I know plenty of online marketers who…
READ MOREWhere’s My Tax Cut?
Every once in a while, I find myself pondering the complicated subject of taxation and the economy. Social Security, the deficit, Iraq, oil … somehow, it’s all supposed to make sense. Instead, I get so overwhelmed by all the numbers that I usually just throw my hands up in frustration…
READ MOREWhat’s Next for the Gold Market?
On Friday, I told you that gold is a good purchase against the declining dollar. Gold is still in a bull market. And with each passing day, the case for gold gets stronger: China has nearly doubled its gold reserves and will likely continue to increase those reserves. Hostility between…
READ MOREMy 2 Top “Rules” for Marketing Copy
How do you convince your prospect to buy your product or service? Over the years, I’ve developed two “rules” for the marketing copy I write. Whether you’re writing the copy yourself or reviewing copy that someone else has written for you, make sure it abides by these rules. If it…
READ MOREShould You Dump Your Dollars?
The dollar surprised everyone in 2005 by rallying just when it appeared to be doomed. But the rally peaked quickly in November. Since then, the dollar has gone nowhere, trading in a narrow range. That suggests it’s getting ready to resume its major trend downward. Here are three ways to…
READ MOREEvent Promotion: A Great No-Capital-Required Business
I stood by the door in awe, watching the giant line of people waiting to buy tickets to a nationally recognized comedy club. It seemed like the line would never end, as one person after another handed over cash to see the show. Now, this may not seem like a…
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