The Secret of the Hypnotic Buying Trance
“Now you know it’s a meaningless question / To ask if those stories are right / ‘Cause what matters most is the feeling / You get when you’re hypnotized / Seems like a dream / They got me hypnotized” – Bob Welch, Fleetwood Mac What you want to do when…
READ MORECustomer Service Is a Mindset
“A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.” – Henry Ford When I was a kid, telephones and telephone service were synonymous with AT&T. In fact, it was against the law for a person to install his own phone jacks…
READ MOREReal Estate Day Trading
“In the end, all business operations can be reduced to three words: people, product, and profits.” – Lee Iacocca Earning more by working less – I’ve always found this to be an intriguing and inspiring idea … and I’d be willing to bet you agree. But is it really possible?…
READ MOREA Short Lesson in Quality Advertising
“Sincerity is not only effective and honourable, it is also much less difficult than is commonly supposed.” – George H. Lewes You might be surprised to know that I rarely see the advertisements that appear in ETR before they are published. As the founder and first author of this e-zine,…
READ MOREThe Worst Marketing Mistake Bob Bly Ever Made – and How to Avoid It
“Precaution is better than cure.” – Johann Wolfgang von Goethe To say it wasn’t a great way to start the New Year would be putting it mildly. I came into the office on January 2 at 7:00 a.m., my usual time. A few hours later, I clicked onto one of…
READ MOREETR Insider Report: From Michael… to Charlie… to Me
The next time you write an article, sales letter, business memo, or anything else, ask yourself, “How many of my readers would throw this in the trash after reading the first line?” Then rewrite your lead to make sure it includes the maximum number of people possible.
READ MOREIf You’re Looking for Real Estate Deals, You’ve Got It Backward
“Relationships are a day-to-day work of art.” – William Shockley I’ve got an idea for you today that may seem a little counterintuitive. I’m going to suggest that the best, most experienced real estate investors out there do NOT spend most of their time hunting down deals. Huh? You may…
READ MOREThe Censorship Question
“In any event, the proper question isn’t what a journalist thinks is relevant but what his or her audience thinks is relevant. Denying people information they would find useful because you think they shouldn’t find it useful is censorship, not journalism.” – Michael Kinsley To get ready for the $1.65…
READ MORETime, Please!
“Without a sense of urgency, desire loses its value.” – Jim Rohn Mill Brow sits on the hills atop Marple. And though it is just a fleck on even the most detailed maps of this part of England, the hamlet is huge for me … because this is where my…
READ MOREIf You’ve Got It, Flaunt It
“It’s not the size of the dog in the fight, it’s the size of the fight in the dog.” – Mark Twain In this corner, stands Average Joe Investor. He travels light, accompanied only by his spouse and maybe a couple of kids. As far as market muscle goes, he…
READ MOREBuild Your Business by Building Your Contact List
“I think the American Dream says that anything can happen if you work hard enough at it and are persistent, and have some ability. The sky is the limit to what you can build, and what can happen to you and your family.” – Sanford I. Weill As you may…
READ MOREGet Your Toddlers Set Up for College
“The need for a college education is even more important now than it was before, but I think that the increased costs are a very severe obstacle to access. It is an American dream, and I think that one of our challenges is to find a way to make that…
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