The Alchemy of Real Estate Finance
“If by fire of sooty coal th’ empiric alchymist Can turn, or holds it possible to turn, Metals of drossiest ore to perfect gold.” – John Milton When you buy a property “all cash,” it doesn’t have to be all your cash. In fact, none of it has to be.…
READ MOREScarcity – the Value of Limited Supply
“Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” – Zig Ziglar Have you ever noticed that the more inaccessible something becomes, the more people want it… no matter how inconsequential the item may be in terms of their actual needs? This type…
READ MOREYour Business Vision
“You read a book from beginning to end. You run a business the opposite way. You start with the end, and then you do everything you must to reach it.” – Harold S. Geneen Do you know exactly where your business will be in five years? Can you tell me…
READ MOREBuying With Cash
“Never underestimate the value of cold cash.” – Gregory Nunn As a real estate investor, there will come a time when you will be in a position to buy properties with all cash. You may have profits from selling a long-term hold or a short-term flip. You may build up…
READ MORERescue Your Website From the Internet Black Hole
“The audience is the best judge of anything.” – Barbra Streisand Okay, so you have a website. You’ve spent time and money getting this thing up. You’ve used all your creative juices to get the words just right. And you added some nice graphics to make the site aesthetically pleasing.…
READ MOREA Free Internet Tool That Can Add Thousands to Your Bottom Line
“People everywhere have the same needs and values. They need a place to live and a job. Beyond that, they may need to sell stuff or get a mate.” – Craig Newmark Imagine a “magic” well that you could tap into any time you wanted – one that would make…
READ MOREA Real Simple Way to Get Your Customers’ Attention
If you have an online business, a highly effective (and free) way to attract your customers’ attention is to supply information – articles about your product, service, or industry – to multiple websites.
READ MOREDo You Have What It Takes?
“People mix up entrepreneurship with risk-taking… An entrepreneur is a risk-minimizer, an opportunity seeker.” – Peter Farrell Many ETR readers are entrepreneurial wannabes – stuck in jobs they hate and dreaming of having their own exciting businesses. According to best-selling business author Seth Godin, entrepreneurial wannabes come in a number…
READ MORECrack Down on Information Overload
“It is the greatest shot of adrenaline to be doing what you’ve wanted to do so badly.” – Charles Lindbergh By Paul Smithson Is information overload interfering with your ability to get your Internet business off the ground? If you feel overwhelmed by the amount of data you think you…
READ MORE7 Ways to Build a Solid Foundation
“You know my methods by now, use them.” Agatha Christie, in Poirot The angel watching over our daughter’s crib heralds the message: “Children need two things. Roots and wings.” We strive to give her both. The same message seems to apply to an Internet business. Take, for example, one Internet…
READ MORESales Trick – It’s All in the Name
“Where quality is the thing sought after, the thing of supreme quality is cheap, whatever the price one has to pay for it.” – William James Nothing sells better than price. No matter how valuable your product is… or how clever your marketing is… nothing will increase your customer base…
READ MOREDealmaking Empire Builders
“People get caught up in wonderful, eye-catching pitches, but they don’t do enough to close the deal. It’s no good if you don’t make the sale. Even if your foot is in the door or you bring someone into a conference room, you don’t win the deal unless you actually…
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