Horsing Around With Online Discounts
“Everyone appreciates getting a little something extra from the companies they do business with.” – Scott Deaver As I can tell you from experience, the cost of buying a horse is a fraction of the total cost of owning one. And so it came as a relief when I discovered…
READ MOREThe Fastest Ticket to Real Estate Wealth in a Down Market
“Wealth is not his that has it, but his that enjoys it.” – Benjamin Franklin Real estate investing is still, hands down, one of the best methods for real wealth creation, and just about anyone can do it. But it is a huge topic. There are so many choices, so…
READ MOREThe Myth of Branding
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” – Stuart Henderson I recently got an interesting e-mail from Brian Ochsner, an ETR reader from Denver. He said, “As a direct-response copywriter, I’m skeptical about the…
READ MORE3 Ways to Cash In on Public Speaking
“Wealth may be an excellent thing, for it means power, and it means leisure, it means liberty.” – James Russell Lowell In March, I spent four hours giving two seminars at the Learning Annex in Los Angeles – and I walked away with about $2,000 in my pocket. Since I…
READ MOREHow to Focus on the Most Profitable Foreclosure Leads
“Dost thou love life? Then do not squander time, for that’s the stuff life is made of.” – Benjamin Franklin Whether you’re new to real estate investing or a seasoned pro, you can’t make money unless you have a list of qualified leads (people who are probably ready to sell…
READ MOREThe Ticket to Successful Business Growth
“Never before in history has innovation offered promise of so much to so many in so short a time.” – Bill Gates Consider the two most basic options companies have when they seek to grow their businesses: (1) They can try to increase their market shares by sustaining innovations –…
READ MOREThe Most Overlooked Marketing Strategy in the History of the Internet
“Search is the ultimate expression of the power of the individual, using a computer, looking at the world, and finding exactly what they want.” – Eric Schmidt, CEO of Google What good is it to have a website – one built with profits in mind – if potential customers can’t…
READ MOREHow Knowing What NOT to Say Boosts Results
“Too much zeal offends, where indirection works.” – Euripides Copywriters spend a lot of time staring at the blinking cursor… wondering what to say. This is especially true when they’re writing sales copy for the Internet. After all, the Internet is a fairly new advertising medium. So don’t Internet marketers…
READ MOREMaking Money by Spreading the Wealth
“Money is like manure; it’s not worth a thing unless it’s spread around encouraging young things to grow.” – Thornton Wilder I just wrote a check to a doctor friend of mine for $54,073. Thankfully, it wasn’t for a medical procedure. I was returning his $30,000 investment and distributing a…
READ MOREPower Up Your Income and Your Company’s Profits
“The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.” – Jay Abraham Of all the skills you can have – the ability to speak like Winston Churchill, the talent to paint like Rembrandt, whatever it takes to…
READ MOREThe 3 Basics You Need to Start an E-Mail Newsletter
“Self-expression must pass into communication for its fulfillment.” – Pearl S. Buck Our guest bathroom boasts a herd of 327 zebras of all stripes… though there is room for more. Cuddly zebras, ceramic zebras, pencil-eraser zebras, zebra fishing lures, zebra-striped candy, zebra lithographs, fluffy zebra slippers, a zebra joke book,…
READ MOREPut a Price Tag on It
“Time is at once the most valuable and the most perishable of all our possessions.” – John Randolph Years ago, I called PF – a well-known guru in her industry – to ask a quick question. “I charge $200 an hour for my time,” PF said without missing a beat,…
READ MORE