Paralyzed by Worry
What keeps your customer up at night?
When he sits on his bed, one shoe on and staring out the window… what’s he thinking about?
The Almost Perfect Business
China exports over $1 trillion in goods each year. And that makes it one of the great new opportunities of the 21st century for entrepreneurs like you. But you need to understand how the game is played.
Marketing and Business Reinvention
In my 35 years working with business owners, entrepreneurs, and big corporate clients, I’ve seen many approaches to marketing. Unfortunately, most of them are narrow, limiting, and, well, wrong.
Fear and Greed: Two Overrated Emotions
Way back when I was learning how to write advertising copy, it was commonly believed that the way to get high response rates was to appeal to our prospects’ greed and fears.
It’s Time to Party
It’s time to party!
I’m serious – I was just working on the final agenda for our Info-Marketing Bootcamp with ETR’s Conference Manager, Sharika Kellogg. And we made sure we’d planned in lots of time for fun in the evening.
Heart vs. Head
What has come over us Limeys?
We were always known as a pretty dull, phlegmatic bunch, compared to the excitable French, the fiery Spanish, and the sexy Italians.
The Language Perfectionist: Return of the Confusables
It’s been a while since this column has presented a roundup of “confusables” — pairs of words that are commonly mistaken for one another. So here’s a new set, inspired, as always, by genuine media mistakes: “Many who do admit that privacy regulations restricting the use of information about consumers…
In Your Shoes
During my impromptu presentation at Early to Rise’s 5 Days in July Conference, I was asked someone in the audience to share my best advice for starting a successful Internet business.
Learn This One Skill…
I don’t have to tell you that we live in one of the most demanding economic times this country has ever faced, with unemployment numbers at record highs.
Listen to This
Before I tell you what every marketer and product developer should learn from a successful stereo speaker manufacturer, you need to know why you should listen to me in the first place.
Investment Basics
Like most people, I began to think about retiring at about the same time as I started a family. I was relatively young — 29 at the time — and my expenses were increasing quickly. However, my income was increasing slowly, which is typical of most salaried jobs.