Why You Must Send a Confirmation E-mail
You see, an existing customer – someone who’s already pulled the trigger and made a purchase – is much more valuable to you than a no-name prospect. As marketing expert Clayton Makepeace says, “Making secondary sales to existing customers is one of the cheapest and lowest risk actions a company can take. Response on promotions sent to existing customers is usually six to eight times higher (sometimes more) than promotions sent to cold prospects. Average sale is substantially higher, too – sometimes as much as two to three times higher.”
The Key to Getting Someone to Invest in Your Small Business
In order to get a private investor to consider your small business, you must convince him that the opportunity is sound, with little risk of failure.
Taking the Big Leap
Sometime in your business career, you will have a chance to do something or sell something – and it will be obvious to you that you are looking at a great opportunity. However, you will realize that you simply don’t have the time, the knowledge, or the resources to meet that challenge. If you are sensible, you will probably say “No thanks,” and bow out. But – if the opportunity is really extraordinary – you might want to try the Grand Canyon Jump.
How “The Liberty Street League” Got Its Name
Take a few steps away from the grim reality of “The Street”… past the offices that once housed Merrill Lynch… beyond the New York Sports Club, where finance managers now sit crying in their single-malts.
Using Stumbling Blocks as Stepping Stones
Everyone makes mistakes – and the busier you are, the more mistakes you will make. The only question is “How well and how effectively do you deal with the inevitable ups and downs of life?”
How to Prevent “Scope Creep”
You receive an invoice from your website or software developer. You query a charge you didn’t know about. The developer tells you it relates to a new feature they developed… one that you asked for.
How to Firm Up Your Backside
Most every gal in the gym is familiar with the lunge. You see hordes of women doing lunges. Some trainers even have them walking around outside doing lunges.
If You Get Knocked Down, Get Up
The letter was from the publisher of a magazine where I’d just placed an ad for an instructional ballroom dance video I’d produced. He informed me that he was pulling my ad. Why? After watching the video, he felt that the quality wasn’t good enough for his subscribers.
4 More Ways to Turbocharge Your Writing
Sales copy can make or break your marketing campaign. That’s why it’s so important to ensure that it is as strong and persuasive as possible.
How to Find Purpose – and Happiness – in Running a Business
You don’t have to wait until you are financially independent and actually retire to enjoy an early retirement mindset. The sooner you can make your business about something other than making money, gaining power, or in some other way enhancing your personal situation, the sooner you’ll begin loving your work.
Does Your E-Mail Inbox Need a 60-Second Cleansing?
It was a warm Friday morning in Kona, Hawaii… and there I was eating my breakfast with five of my friends, all members of the Transformation Leadership Council.
2 Easy Ways to Get More of What You Want
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