3 Things All Leaders Must Do

One of my clients, the CEO of a financial advisory firm, had a rough 2017. Before we met, he had hired a COO that did not fit in with his company’s clearly established positive culture. The new hire had the wrong energy, was not a people-person, and contributed to low...

The Secret To Exponential Growth

Years ago, my friend Alwyn Cosgrove, best-selling author and world-famous fitness guru, taught me the principle of Exponential Learning. “Creeeg,” he said in his Scottish accent, “you must always be learning from experts who are learning. When you learn from others...

This Is How You Build A Lasting Legacy

We spend a lot of time worrying about numbers, don't we? Revenue. Sales figures. Profits. Losses. Expenditures. Overhead. We've even derived a happiness quotient for the workplace—surveys that put a one-to-five number (often veiled in a better-worse scale) on...

Why Social Matters: Unpacking Social Media Trends with Jeff Bullas

Jeff Bullas (of jeffbullas.com) hasn't been a go-to social media guru for very long. As he relates in our recent interview, Bullas' digital journey began just a decade ago—but his success grew exponentially. Now, 10 years into the exploration of social media, content...

Sell Every Day

You must do this every day. You must ask for It. It is the SALE. You must sell. I don't mean contacting an affiliate, or putting a blog post, but actually asking someone to buy your product today, either via social media or email. You should be selling your own...

Fast and Cheap Banner Testing With Google AdWords

If you’re like most business owners just starting out with a brand-new website, you want to know the fastest and cheapest way to drive targeted traffic to it. Worried ETR readers frequently write to us with this concern. “I need traffic and sales now!” they say. “Help!”

Reader Feedback: Thanks for the Advice

“The article ‘How a Google AdWords Campaign Can Help You Rev Up Your Sales‘ by Alexis Siemon was an eye opener for me. The two sentences ’Google isn’t the king for nothing. Appease the king and he’ll share his gold.‘ jarred my senses, and have been indelibly fused upon my business brain. I took that advice, and have been enjoying a 30 percent increase in my sales ever since. THANK YOU.

The Other ROI

So you’ve put together a super product. And you’ve got a stellar copywriter who’s selling the pants off of it. And your marketing team is sending the ad copy to millions of subscribers to e-newsletters everywhere. But when the results come in, your big campaign has been a big flop.

Why You Should Write Daily

One of the most instrumental changes in my life has been writing every single day. For many years I was a writer who didn't write that regularly. It was always on the back of my mind to write, but I didn't find the time. Then I started my blog in January 2007, and...

How To Find Ideas: The Secret of “Creative Emulation”

"Had Shakespeare listened to the news of Duncan's death in a tavern ...?" - Graham Greene (Our Man in Havana, 1958) Creative emulation, as I define it, is the highly leveraged art of studying and observing all sorts of effective and successful marking techniques and...

How To Become A Great Thinker

"There never was an idea started that woke up men out of their stupid indifference but its originator was spoken of as a crank." - Oliver Wendell Holmes, Sr. (Over the Teacups, 1891) So you want to be smart? Think great thoughts? Change the world with your ideas? Then...

What’s Holding You Back?

"Let's talk sense to the American people. Let's tell them the truth, that there are no gains without pains." - Adlai  Stevenson (acceptance speech, Democratic National Convention, July 26, 1952) How are you doing with your dreams? Are you happy with your progress?...

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