This Is How You Build A Lasting Legacy

We spend a lot of time worrying about numbers, don't we? Revenue. Sales figures. Profits. Losses. Expenditures. Overhead. We've even derived a happiness quotient for the workplace—surveys that put a one-to-five number (often veiled in a better-worse scale) on...

Why Social Matters: Unpacking Social Media Trends with Jeff Bullas

Jeff Bullas (of hasn't been a go-to social media guru for very long. As he relates in our recent interview, Bullas' digital journey began just a decade ago—but his success grew exponentially. Now, 10 years into the exploration of social media, content...

How to Get the Right Small Business Loan in 2018

It's a great feeling, isn't it? You're finally ready to branch out on your own. You've been planning your new business launch for months—maybe years. What started as a simple idea and a couple-hours-a-week side hustle has blossomed into something that is almost...

7 Steps to Build Habits of Steel and Beat Procrastination

It was 5:49 a.m. on Super Bowl Sunday. Sunrise at the Sandpearl Resort in Clearwater Beach, where I was staying with friends, was 7:18 a.m. I had just under 90 minutes to finish this article so that I could coordinate my daily meditation with morning’s first light....

Sell Every Day

You must do this every day. You must ask for It. It is the SALE. You must sell. I don't mean contacting an affiliate, or putting a blog post, but actually asking someone to buy your product today, either via social media or email. You should be selling your own...

The SPV Secret to Getting Others to Do Your Bidding

I love the movie business. (You already know that from reading some of my articles in past issues of ETR.) I’ve even produced a feature film. So I happen to know a few people in the “biz.” And a recent encounter reminded of a powerful persuasion technique that can apply to almost any situation.

How to Handle Economic Predictions

Economists really stink at predicting one of the most important events they track: Recessions. A recent study of 60 recessions that hit various countries in the 1990s found that only 3 percent of “consensus forecasts” (as they’re known in financial circles) made by groups of economists correctly predicted one of those recessions a year in advance. And when they did see one coming, they underestimated its severity by a long shot.

Fast and Cheap Banner Testing With Google AdWords

If you’re like most business owners just starting out with a brand-new website, you want to know the fastest and cheapest way to drive targeted traffic to it. Worried ETR readers frequently write to us with this concern. “I need traffic and sales now!” they say. “Help!”

Why You Should Write Daily

One of the most instrumental changes in my life has been writing every single day. For many years I was a writer who didn't write that regularly. It was always on the back of my mind to write, but I didn't find the time. Then I started my blog in January 2007, and...

A Profitable “Job” Most People Have Never Heard Of

Dear Early to Rise Reader, I'd like to share with you a valuable secret I learned about the direct marketing industry recently. Over the next few years, I think it will allow me to boost my income by as much as 25% per year. It can probably do the same thing for...

Two Secrets Of Success

"I have found that the best way to give advice to your children is to find out what they want and then advise them to do it." - Harry S. Truman (television interview, May 27, 1955) BB, in his daily e-mail advisory Daily Reckoning, recounted the following conversation...

How To Find Ideas: The Secret of “Creative Emulation”

"Had Shakespeare listened to the news of Duncan's death in a tavern ...?" - Graham Greene (Our Man in Havana, 1958) Creative emulation, as I define it, is the highly leveraged art of studying and observing all sorts of effective and successful marking techniques and...

How To Be A Successful Negotiator

Three elements are at play in a negotiation, according to James Sebenius (writing in the Harvard Business Review) who has done thousands and ought to know: 1. Issues are on the table for explicit agreement. 2. Positions are one party's stands on the issues. 3....

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