Storytelling for Fun and Profit

I’m at a Dan Kennedy seminar this weekend hanging out with my best Armenian friend, Pedros Cooleyann, and Kennedy can’t stop talking about the importance of stories. As he said last night, “In three weeks from now, you ain’t gonna remember the...

Push Button to Make Money

Yesterday was a travel day and so I fixed you up something in the airport…the final 6 of Yanik Silver’s hot buttons for making a sale. Push these buttons and you’ll make the real moniezz. Ooops, sorry, I mean moniezzz. Three z’s on the real...

Hot Buttons for Selling

One of my earliest mentors, Yanik Silver, once gave me a list of his 11 Hot Buttons For Selling. It’s one of the daily documents that I review everyday. Yanik’s tips will help you write better copy and email messages…in fact, I study one of these...

The King of Launches

Earlier this summer I decided to do two massive product launches one week apart from each other. Bright idea. But somehow I made it through all of the prep work and launch time is upon us. On one of the launches I’ve teamed up with my buddy, Joel Marion. He is...